It won’t be a cakewalk getting to that future. Recovering from this crisis will be a challenge. But I have faith the marketing and martech communities will collectively rise to that challenge.
Join us at World Marketing Innovation Summit, while I share my expertise and in depth-insights on how to to design and deliver the customer experiences of tomorrow, today and at scale.

Products are Experiences & Experiences are about People. Pranav is focussed on helping Customers drive "Compelling Customer Experiences" crafting the right blend of Products, People & Data.
Management Consultant & Corporate Strategist- 13+ years of extensive experience leading assignments spanning across Digital Strategy, Products,Services & Ecosystems involving Strategic business initiatives, new business roll-outs & strategy implementation, assisting CXOs & Business teams with innovative uses of Processes & Technology driving revenue and creating business value.An Explorer and Dreamer, Pranav has always been attracted to creating something new - markets, products or services.Deep insight into emerging market dynamics, strong grounding in early stage venturing, a penchant for technology, corporate development, P&L and strategy experience across various sectors has positioned him to bring in a different perspective to corporate strategy, startup incubation, innovation & venturing/ PE industry.
He has enthusiastically been part of Startup ecosystems and actively mentored startups building their operations & sales strategy. Pranav has mentored several global B-school graduates and interns, and speaks at several industr

While everybody talks about "strategy", segments and fancy terms, I want to highlight that a key part to the role is market testing. In simple terms it is A/B testing where your scope might be to test some of the following :

- The right price for a program/product
- The language (copy)
-The hierarchy of language
-The product line-ups
- The visuals
-The discoverability locations/ channels
- The targeting sub-segments

Marketing lead for Prime Young Adult Program at Amazon, making Prime the largest and most loved membership among India's Youth i.e. Gen Z & Young Gen Y millennials.

Here on LinkedIn to help students and early age professionals make the most of their time. I frequently post about industry relevant skills, productivity tips and insights.

An enthusiastic marketing professional with a postgraduate degree in strategic marketing and communications from MICA, Ahmedabad. Hold a bachelors degree in Business Studies from Shaheed Sukhdev College of Business Studies, University of Delhi.

Passionate about complex problem solving and research. Prior experience in Entrepreneurship , Branding and Digital Marketing.

Advertisements have evolved in our country ever since the access to Data & Smartphones has exponentially risen [Data consumption in 2020 was ~12GB per subscriber per month compared to just under 1GB in 2016] ; 75% of this data consumption is on account of Video (Instagram, Facebook, TikTok, Youtube)

Users have shifted from usual Advertisement media [Print, TV etc.] to the Smartphone Apps (Youtube, Instagram, Facebook) OR Video-on-demand e.g. Netflix, Prime, MX etc.

Further, the recent pandemic has confined users to their homes and significantly accelerated this shift towards new age media Acc to a study , average time spent on Mobile phones is now at ~ 5hrs

On the supply side, things have changed quickly too, Shops have been forced to make a transition to Online, small businesses are taking orders through Whatsapp, Telegram. A lot of brick/mortar stores have moved to Digital platforms, thereby reducing the liabilities for survival during the time of pandemic

The users are now starting the purchase decision from the smartphone, comparing products across Apps, watching brand videos by promoters, reviews from other users

Hence, the usual medium of consumer reach like Print, TV, OTT are now taken over by Digital

From the standpoint of a Marketer, large portion of marketing budget is allocated to Digital which generates a superior ROI

The scene is hence set for AI, brands now need to shift their focus on how to use the data available on usage patterns , preferences etc. left by the user through cookies, history etc. and focus attention towards the needs of the user in an unprecedented manner

The path to strategic website optimization is full of twists and turns. This is exactly why you need an SEO roadmap. In this session, Aarohi will be covering your SEO roadmap which will show you where your site has been, where it’s going, and how you’ll get there using tactics, actionable tasks, and scalable workflows to do so.

Aarohi Surya drives marketing for HTC in the Middle East and Africa. She joined HTC in November 2018 and is responsible for identifying and implementing aggressive growth and revenue generation strategies. She plays a crucial role on the Digital Brand Activation, delivering revenue for HTC’s business. Aarohi oversees channels such as SEO, SEM, channel partnerships, and PR

Endorsed as India's top 100 digital marketers by Adobe and India's top 100 progressive marketing leader by Oracle and PaulWriter, Mr. Avadhoot Patwardhan with nearly 13+ years of experience is presently leading strategic eco system product marketing at Informatica. Prior to this he was heading digital marketing & martech for Mindtree. He was focused on enhancing Mindtree’s brand awareness & lead generation through developing strong digital ecosystem. Before joining Mindtree, he was with IBM, where he was product marketing manager for several analytics and big data products. He was part of core team that successfully launched IBM’ Hadoop, Data Science Experience and Machine Learning offers to the market. He has recruited channel partners and managed high value partner to drive marketing pipeline. Prior to IBM, Avadhoot drove Informatica India’s pipeline with field marketing activities.
On the personal side, he is a certified yoga instructor and Reiki practitioner. Further, Avadhoot brings his love and passion for agriculture. Being an avid reader, Avadhoot enjoys subjects related to psychology, astral projection and philosophy. Not the least, but Avadhoot is a serious movie buff - specially feeding on Netflix

In this session, we will explore how technology and data can help you create the best experience for your customers.

I am a strategic marketing leader with 20 years of experience in defining brand and marketing strategy, driving demand generation campaigns, creating compelling customer experiences and leading high performance marketing teams. My interest in studying human behaviour is what led me to marketing, and the challenge of using this understanding to create truly customer-centric experiences is what keeps me engaged. I am a passionate advocate for design thinking as a means for driving greater client-centricity.

Developers are known to be averse to traditional marketing activities, yet the onus of businesses is steadily shifting towards them. Hence creating inroads into their mindshare is essential for every software company. We will discuss the various developer personas and how to address each of them. We will also walk through the various stages of the developer acquisition funnel and see how we can measure and scale the efforts. Get ready for the next generation of marketing form - B2D (Business to Developer)

Jonathan Pereira is part of the DevRel team at Progress Chef. He is an Open Source enthusiast and loves discussing technologies and their implications. Jonathan is passionate about developing technology and start-up communities.

Consumers are now interacting with the brands through multiple touch points across multiple devices, channels and product life cycle. With this customer journeys and data footprints are getting more and more complex and convoluted with every passing day. CXO's need a multidimensional and multichannel AI driven approach to deliver a delightful customer experience.

Tarun Minocha is presently working as Director, Digital Engagement & Analytics for Optum, a UHG company.

Tarun is a Digital channel engagement & analytics enthusiast, evangelist & practitioner with 15+ years of experience cutting across length and breadth of digital channels & analytics value chain.

He has spent 15+ years working with organizations to chalk their digital transformation journeys to create and sustain value for stakeholders & shareholders. Tarun is an avid blogger & sought after speaker. Some of his speaking engagements include PMSA 2019 & Digital Insurance 2020

Tarun has done MBA from IIM. Outside of work; Tarun enjoys running & practicing Yoga.

Rajesh Pantina leads the marketing for InMobi across the Asia Pacific region. In his previous roles at InMobi, Rajesh has led product marketing for InMobi's Performance and Monetisation solutions across Asia Pacific and as Founders' Staff in the marketing function. Rajesh is an alumnus of the Indian School of Business, Hyderabad.

Gopal works as Director - Financial Services, South East Asia with Deloitte based in Malaysia. He holds 12+ years of diversified consulting experience of working with global fortune Banking, Financial Services, Insurance and Technology companies based in USA, Europe, Middle East and Asia Pacific Region. Gopal brings a unique expertise of Digital banking, FinTech, cards & payments, digital channels mortgages, digital wallets, insurance and capital markets

Some of the latest engagements includes – Digital banking license application strategy, digital channel innovation, cashless economy strategy, banking ‘super-app’ and shared economies, Neo-banking launch strategy, 5-year transformation strategy, risk transformation etc. Conducted sharing sessions on latest innovations & subjects like digital Banking, digital assets, payments transformation, financial inclusion, InsurTech etc with multiple regulators in the APAC region

Gopal is a Dual MBA graduate from premier business schools in USA and India along with an electrical engineering background

He is an active speaker in the region covering diversified forums and topics and have spoken in 250+ conferences in the region. Gopal has represented on multiple digital & FinTech forums and managing alliances to the firm. Gopal has acted as mentor to a few FinTech players and a core committee member of few fintech associations

Digitalization has been the buzz word for the past few years. It was fueled recently even more by the pandemic. However, are your marketing communications strategy there yet? How is omni-channel marketing and customer engagement transforming our lives? The topic will focus on B2C communication strategies harnessing tools such as CPaaS, RTLS, Big Data insights and what is new in this domain. We call it “From Text to What’s Next”.

A digital services and MarTech evangelist, Abdur takes pride in helping build bespoke customer journeys right from when the first contact is made to closing the transaction, and post-sales support.
Originally a graduate of University of London, he has vast experience in selling multi-channel customer engagement solutions to various government, enterprise and SMB clients by capitalising on A2P, email, chatbots and other technologies. He has been part of several projects in banking, retail, healthcare, hospitality, ecommerce and various other sectors. These were tailored to address the B2C communication requirements, allowing to effectively target the right audience, at the right time with the right message.
When pandemic is not around, Abdur enjoys volunteering for causes, running marathons and launching new business ventures over coffee and scrapping them when they fail, and ending up starting another one.

Organizations must undergo a transformation to truly stay ahead in the fast-paced, competitive sales environment, more so in the post Covid scenario. AI presents us with an opportunity to establish longer-lasting, deeper and more meaningful connections with the customers. As a McKinsey research has shown that companies that use AI in sales have seen increase in leads and appointments of more than 50%, cost reductions of 40% to 60% and call time reductions of 60% to 70%.

As AI redefines the sales function, I would cover the pros and cons of this technology and provide some useful tips for sales managers.

Innovative, profit-oriented Executive with demonstrated success in increasing revenues, market share, and earnings, achieving cost reductions and improving client satisfaction in customer facing operations and large, diverse organizations. Exemplary track record of Global strategic and delivery leadership – through effective Governance, Metric/KPI management, enabling compliant business solutions and achieving business margin/revenue outcomes.

Talent for analyzing competitive landscape, conducting research and aligning product offerings with customer requirements which translates into lower product development and implementation costs. Reputation as a change agent with international experience across a diverse set of industries, countries and clients. Hugely passionate about organizing and building business with a process-driven, design-thinking approach to problem-solving.