How Social media has impacted banking

Mr. Niraj Gupta has more than 17 years of professional experience in Sales and Marketing in various banking and finance institutions. Mr. Niraj Gupta worked with many international companies throughout the US, EU and Southeast Asia. Mr. Niraj Gupta also has impressive academic qualifications. He holds a Bachelor of Commerce degree (Honours). He also pursued post-graduate studies in International Business Practice from St Mary’s University in Twickenham and in International Finance & Marketing from MATS School of Business. He has been well known in southeast Asia for his ability and vision in digital world. He is currently working with Cambodia Asia Bank as Head of Digital Banking.

It won’t be a cakewalk getting to that future. Recovering from this crisis will be a challenge. But I have faith the marketing and martech communities will collectively rise to that challenge.
Join us at World Marketing Innovation Summit, while I share my expertise and in depth-insights on how to to design and deliver the customer experiences of tomorrow, today and at scale.

Products are Experiences & Experiences are about People. Pranav is focussed on helping Customers drive "Compelling Customer Experiences" crafting the right blend of Products, People & Data.
Management Consultant & Corporate Strategist- 13+ years of extensive experience leading assignments spanning across Digital Strategy, Products,Services & Ecosystems involving Strategic business initiatives, new business roll-outs & strategy implementation, assisting CXOs & Business teams with innovative uses of Processes & Technology driving revenue and creating business value.An Explorer and Dreamer, Pranav has always been attracted to creating something new - markets, products or services.Deep insight into emerging market dynamics, strong grounding in early stage venturing, a penchant for technology, corporate development, P&L and strategy experience across various sectors has positioned him to bring in a different perspective to corporate strategy, startup incubation, innovation & venturing/ PE industry.
He has enthusiastically been part of Startup ecosystems and actively mentored startups building their operations & sales strategy. Pranav has mentored several global B-school graduates and interns, and speaks at several industr

Advertisements have evolved in our country ever since the access to Data & Smartphones has exponentially risen [Data consumption in 2020 was ~12GB per subscriber per month compared to just under 1GB in 2016] ; 75% of this data consumption is on account of Video (Instagram, Facebook, TikTok, Youtube)

Users have shifted from usual Advertisement media [Print, TV etc.] to the Smartphone Apps (Youtube, Instagram, Facebook) OR Video-on-demand e.g. Netflix, Prime, MX etc.

Further, the recent pandemic has confined users to their homes and significantly accelerated this shift towards new age media Acc to a study , average time spent on Mobile phones is now at ~ 5hrs

On the supply side, things have changed quickly too, Shops have been forced to make a transition to Online, small businesses are taking orders through Whatsapp, Telegram. A lot of brick/mortar stores have moved to Digital platforms, thereby reducing the liabilities for survival during the time of pandemic

The users are now starting the purchase decision from the smartphone, comparing products across Apps, watching brand videos by promoters, reviews from other users

Hence, the usual medium of consumer reach like Print, TV, OTT are now taken over by Digital

From the standpoint of a Marketer, large portion of marketing budget is allocated to Digital which generates a superior ROI

The scene is hence set for AI, brands now need to shift their focus on how to use the data available on usage patterns , preferences etc. left by the user through cookies, history etc. and focus attention towards the needs of the user in an unprecedented manner

The path to strategic website optimization is full of twists and turns. This is exactly why you need an SEO roadmap. In this session, Aarohi will be covering your SEO roadmap which will show you where your site has been, where it’s going, and how you’ll get there using tactics, actionable tasks, and scalable workflows to do so.

Aarohi Surya drives marketing for HTC in the Middle East and Africa. She joined HTC in November 2018 and is responsible for identifying and implementing aggressive growth and revenue generation strategies. She plays a crucial role on the Digital Brand Activation, delivering revenue for HTC’s business. Aarohi oversees channels such as SEO, SEM, channel partnerships, and PR

Often, we have no time to work on our own brand and marketing.  We say that good work will speak for itself. In the era of short attention spans and media clutter, even marketers need to market themselves.

In this session, Jessie Paul, a veteran CMO, marketing consultant and a director on multiple Boards will share the ten steps to career nirvana, based on her experience of becoming the CMO of a Fortune 1000 company at 35, published author at 40, and an Independent Director on multiple boards by 50.

Jessie Paul is a marketing enthusiast, author and board member to various listed companies. She was Global Brand Manager of Infosys during its hectic 10X growth era in the late 90s and early 2000s. She headed up Quintant's branding efforts before it was acquired by iGATE Global Solutions and continued to head marketing for the integrated organization post acquisition. In her 30s she was appointed Chief Marketing Officer of Wipro Technologies when they were at a revenue $1B USD and saw a 4x increase in just five years. She is considered as among the pioneers of B2B marketing in India and was responsible for branding, communications, digital marketing, go to market strategy and planning in all these organizations. In 2010, Jessie Paul founded Paul Writer a marketing advisory firm that works with global and Indian clients to maximize marketing impact. In this role she guides organizations with their marketing strategy, solution portfolio mapping, branding and customer outreach.

Multiple organisations have also sought her expertise on their supervisory Boards and she is an independent director on the boards of Bajaj Consumer Care, PB Fintech (parent of PolicyBazaar and PaisaBazaar), CreditAccess Grameen, Royal Orchid Hotels, and Expleo Solutions. Her first book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was published by Tata McGraw-Hill, and was based on her experience putting Indian brands on the global map. Her new book, Marketing Without Money: An Essential Guide will be published by Bloomsbury in December 2021, and discusses how to build a brand for less in the digital era.

Jessie holds an MBA from Indian Institute of Management, Calcutta, and a bachelor's degree from National Institute of Technology, Trichy. She is married to her IIM classmate, Aniruddha Paul, and divides her time between homes in Bangalore Amsterdam and Coorg. They have one daughter. Jessie enjoys writing and has published over 500 issues of a weekly newsletter on marketing. She plays online scrabble, practices yoga, and completed the Amsterdam Half Marathon recently.

As the world of marketing gets more and more complicated with newer channels, demanding customers, noise from competition, data challenges, and ever-growing stringent compliance, marketers of today face a universal challenge. Which marketing tech platforms out of numerous one’s available today can really be the game changer for them? Unfortunately, the answer to this is not straight forward. Features, architecture, cost, training, adaptability to the current tech stack, and most of all ROI are a few key areas which must be accessed before onboarding a new tool.

Join us at World Marketing Innovation Summit, where I share my experience on what is right way to choose your next marketing technology.

Nitanshi is a highly versatile Marketing professional with 15+ years of experience. She is an expert in marketing strategy, campaign management, content marketing, online/website marketing, email marketing, marketing automation and analytics. Currently, Nitanshi heads the Marketing Automation and Outbound Channel in Genpact’s corporate marketing team where she plays a key role in onboarding, execution, and optimization of various Martech platforms along with planning and implementing of their outbound marketing strategy. Nitanshi is an MBA in Marketing & Finance,

Developers are known to be averse to traditional marketing activities, yet the onus of businesses is steadily shifting towards them. Hence creating inroads into their mindshare is essential for every software company. We will discuss the various developer personas and how to address each of them. We will also walk through the various stages of the developer acquisition funnel and see how we can measure and scale the efforts. Get ready for the next generation of marketing form - B2D (Business to Developer)

Jonathan Pereira is part of the DevRel team at Progress Chef. He is an Open Source enthusiast and loves discussing technologies and their implications. Jonathan is passionate about developing technology and start-up communities.

While everybody talks about "strategy", segments and fancy terms, I want to highlight that a key part to the role is market testing. In simple terms it is A/B testing where your scope might be to test some of the following :

- The right price for a program/product
- The language (copy)
-The hierarchy of language
-The product line-ups
- The visuals
-The discoverability locations/ channels
- The targeting sub-segments

Marketing lead for Prime Young Adult Program at Amazon, making Prime the largest and most loved membership among India's Youth i.e. Gen Z & Young Gen Y millennials.

Here on LinkedIn to help students and early age professionals make the most of their time. I frequently post about industry relevant skills, productivity tips and insights.

An enthusiastic marketing professional with a postgraduate degree in strategic marketing and communications from MICA, Ahmedabad. Hold a bachelors degree in Business Studies from Shaheed Sukhdev College of Business Studies, University of Delhi.

Passionate about complex problem solving and research. Prior experience in Entrepreneurship , Branding and Digital Marketing.

Rajesh Pantina leads the marketing for InMobi across the Asia Pacific region. In his previous roles at InMobi, Rajesh has led product marketing for InMobi's Performance and Monetisation solutions across Asia Pacific and as Founders' Staff in the marketing function. Rajesh is an alumnus of the Indian School of Business, Hyderabad.

How strategic content is now driving decisions

And how content is playing a major role in defining marketing

Consumers are now interacting with the brands through multiple touch points across multiple devices, channels and product life cycle. With this customer journeys and data footprints are getting more and more complex and convoluted with every passing day. CXO's need a multidimensional and multichannel AI driven approach to deliver a delightful customer experience.

Tarun Minocha is presently working as Director, Digital Engagement & Analytics for Optum, a UHG company.

Tarun is a Digital channel engagement & analytics enthusiast, evangelist & practitioner with 15+ years of experience cutting across length and breadth of digital channels & analytics value chain.

He has spent 15+ years working with organizations to chalk their digital transformation journeys to create and sustain value for stakeholders & shareholders. Tarun is an avid blogger & sought after speaker. Some of his speaking engagements include PMSA 2019 & Digital Insurance 2020

Tarun has done MBA from IIM. Outside of work; Tarun enjoys running & practicing Yoga.

Gopal works as Global Head of Banking and Financial Services, Insider Singapore based in Malaysia. He holds 12+ years of diversified consulting experience of working with global fortune Banking, Financial Services, Insurance and Technology companies based in USA, Europe, Middle East and Asia Pacific Region. Gopal brings a unique expertise of Digital banking, FinTech, cards & payments, digital channels mortgages, digital wallets, insurance and capital markets

Some of the latest engagements includes – Digital banking license application strategy, digital channel innovation, cashless economy strategy, banking ‘super-app’ and shared economies, Neo-banking launch strategy, 5-year transformation strategy, risk transformation etc. Conducted sharing sessions on latest innovations & subjects like digital Banking, digital assets, payments transformation, financial inclusion, InsurTech etc with multiple regulators in the APAC region

Gopal is a Dual MBA graduate from premier business schools in USA and India along with an electrical engineering background

He is an active speaker in the region covering diversified forums and topics and have spoken in 250+ conferences in the region. Gopal has represented on multiple digital & FinTech forums and managing alliances to the firm. Gopal has acted as mentor to a few FinTech players and a core committee member of few fintech associations

Digitalization has been the buzz word for the past few years. It was fueled recently even more by the pandemic. However, are your marketing communications strategy there yet? How is omni-channel marketing and customer engagement transforming our lives? The topic will focus on B2C communication strategies harnessing tools such as CPaaS, RTLS, Big Data insights and what is new in this domain. We call it “From Text to What’s Next”.

A digital services and MarTech evangelist, Abdur takes pride in helping build bespoke customer journeys right from when the first contact is made to closing the transaction, and post-sales support.
Originally a graduate of University of London, he has vast experience in selling multi-channel customer engagement solutions to various government, enterprise and SMB clients by capitalising on A2P, email, chatbots and other technologies. He has been part of several projects in banking, retail, healthcare, hospitality, ecommerce and various other sectors. These were tailored to address the B2C communication requirements, allowing to effectively target the right audience, at the right time with the right message.
When pandemic is not around, Abdur enjoys volunteering for causes, running marathons and launching new business ventures over coffee and scrapping them when they fail, and ending up starting another one.

Xavier PRabhu is sought after by leaders from both private and non-profit sector for counsel on brand, image consulting, market entry strategy, reputation management. He has deep knowledge of the Indian market having worked across different markets hands-on for clients across verticals. Recently he was identified among the top 100 social influencers in India from PR (among the most followed PR professional on LinkedIn) and also among the top 100 Indian PR & corporate communication professionals. His grasp of current trends plus deep understanding of social/digital makes him the goto expert for strategic, impact driven campaigns. A journalist, entrepreneur & teacher in his 27-year career, Xavier is a sought after speaker who has spoken in hundreds of educational institutions in India and beyond touching over 1 lakh students. He does one or two speaking engagements every month and is among the handful of Indian PR & communication professionals to have spoken in all the continents of the world except Africa. He owns and runs PRHUB, among India’s top 15 full services, independent PR/communications firm. Xavier Prabhu is an alumnus of Loyola College, Chennai.

We all should think about our online reputation. Of course we can be sure that we do only ideal products and services. But what do our potential customers think about us? May be they can find huge amounts of negative reviews about your service. And then you will lost your business. How can we create and how can we protect your reputation online? Online reputation includes: social listing, communication with negative comments, spreading of positive content and SERM. Listen to my report.

Business coach, head of Reputation House, consultant in internet marketing and online reputation management. Executive MBA degree.

• Head of Reputation House
• Cofounder and deputy CEO of Reputation Lab and Sidorin Lab
• CEO of LIMUR educational center (the Laboratory of Internet Marketing and Reputation Management, a holder of of Best Lecture Center award)
• Job experience in the US, Hong Kong, Finland, the UK, Russia
• Lecturer, author of the book on online