- James is a seasoned Account manager handling the Core Product Portfolio for South India.
- 8 Years in Salesforce, started with Inside Sales and progressed into Field Sales in SMB to Growth Business.
- In his current role James takes care of key clients for Salesforce in South India, consulting with client leadership for defining their future technology roadmap on CRM technologies.

In this rapidly changing digital era, customer experience has become the linchpin for businesses striving to thrive in competitive markets. As we look ahead to 2023-24, it is crucial to explore how customer experience will shape the future of marketing. This topic aims to shed light on the evolving landscape of marketing strategies and technologies, with a particular focus on delivering exceptional customer experiences. I will dive into emerging trends, cutting-edge technologies, and transformative approaches that will define the marketing landscape in 2023 and beyond.

Key pointers for the discussion with real life examples will include leveraging data-driven insights to understand and anticipate customer needs, harnessing the power of Generative artificial intelligence and machine learning for personalized and hyper-targeted marketing campaigns, and integrating immersive technologies such as virtual and augmented reality to create engaging brand experiences.

Amit Kumar Gupta is a marketing leader with over 18 years of experience in various industries, including B2B SaaS (Fintech, HRTech, Security, Conversation Al) and IT services. He has a strong academic background with an MBA in Finance / Marketing and a B.Tech degree from the Indian Institute of Technology (IIT) , Varanasi.

Throughout his career, Amit has held marketing leadership roles in both large organizations and startups. He played a crucial role in scaling Happiest Minds from 0 to $60 million in 4 years and helped AppViewX achieve 3X revenue growth through marketing efforts. He has also built marketing functions from scratch and successfully generated demand, built brand awareness, and drove revenue growth across enterprises and startups.

Amit's expertise lies in digital and content marketing, brand building, product marketing, demand generation, and integrated marketing campaigns. He has a deep understanding of marketing technologies and has leveraged them to drive organic traffic and generate leads. He has experience in marketing new-age technology areas such as conversational AI, network automation, IoT, RPA, cybersecurity, cloud, mobility, DevOps, and big data analytics.

As a marketing leader, Amit has managed cross-functional teams, including product management, engineering, sales, customer success, and support, to achieve business objectives. He has a track record of successfully managing marketing budgets, vendor relationships, and program management.

In his current role as VP of Marketing at Perfios Software Solutions, Amit is responsible for setting up the marketing organization, building the Perfios brand, driving growth, and establishing employer branding.

How strategic content is now driving decisions And how content is playing a major role in defining marketing

Process to understand how to innovate internally in the organisation and market the idea internally and make it into reality

With the expertise gained in 22 + years of Banking, IT and Product Management, currently learning ways to utilise the experience providing thought leadership on the product strategy, and various expertise required across multiple verticals.

Fragility and volatility are popularly thought to be the antithesis of successful marketing; yet, under the anti-fragile marketing theory, marketers have a tremendous opportunity to exploit volatility as an opportunity for growth. Are you a marketer feeling overwhelmed by the ever-changing business environment? You're not alone. In fact, 87% of marketers agree that the industry is becoming more volatile and unpredictable. The session will be reinforcing the concept of Anti-fragility in the marketing landscape, which can help Marketers not only in embracing chaotic market conditions(be it with times of COVID Or Recession or Technology disruptions) but also an opportunity to build robust marketing engine that can withstand unforeseeable events and keep organizations ahead of the curve. The session will cover the key components of resilient marketing with context to Anti-fragility- from Branding to Customer Experience to Martech to Generative AI. The Session will also cover some real- life examples of Anti-fragile Marketing cases and businesses that changed the game forever.

Charu Gupta : As an expert in marketing strategy with 14+ years of experience, I have led 0-1 business scale-ups through product, tech, and consumer marketing in 6 start-ups. In addition to end-to-end Product Marketing, Branding & Growth ownership, my strengths also include building scalable brands from scratch, structured thinking, OKR orientation, stakeholder management, cross-functional team leadership, and P&L ownership.

I have also served as a Marketing and Strategy Professional with an MBA from MDI Gurgaon (2015-17) in the Food and Beverages Industry, that helped me traverse through multiple job roles and locations, offering great insights on the industry and human behaviour.

Targeted Advertising and Privacy: This topic explores the ethical considerations surrounding the use of AI in targeted advertising, examining issues such as data privacy, consent, and the potential for manipulation and discrimination in marketing campaigns.

Experienced analytics leader with a decade of experience in problem-solving, building and mentoring high-performing teams & applying data-driven models across various domains.

Gyan is a Senior Director, Global Head of Marketing and Communications at Acuity Knowledge Partners. He has over 20 years of experience in driving high-performance marketing, business strategy, and corporate communications working closely with global CXOs and business leaders.

Gyan is a creative thought leader and champion in global customer acquisition, branding, digital transformation, and employee experience initiatives.

Prior to Acuity, Gyan worked with Moody’s, Infosys, and Hewlett-Packard in various marketing leadership roles. He is passionate about building high-performance teams, fostering an inclusive culture, energizing people and, leading change in the organization.

Gyan is passionate about building a diverse and inclusive workplace, he is the co-chair of the Diversity and Inclusion network at Acuity.

Gyan holds a master’s degree in marketing from ICFAI, Hyderabad, and a PG Senior Leadership Certificate from XLRI, Jamshedpur.

An Engineer by Education & Doctorate by her work ,holding 17+yrs of work experience with top companies across the Globe. Have handled top management roles in Sales/Marketing/Operations/Training into industries like Telecom/Advertising/Events/FMCG/ Real Estate, Education, Business Consulting.After being trained and closely worked with the Global leaders from the industries I believe hands on experience with upgraded knowledge is the combination which we need to Master. I have Mentored & Coached people from all the diverse Fields of life like corporate companies, Startup owners, individuals, Educational Universities, Executive profiles in reaching their life & Business Breakthrough Goals

Rana Jayant is the founder of STABLX, MixCommerce. He has an impressive track record of helping businesses grow their online presence. He has been in the industry since he started his first website in class 9, and has since then worked with several high-profile companies, including AMAZON, BMW, HETERO LABS, KASPERSKY, DIGITAL OCEAN, and RDP, as well as 45+ SMEs.

Importance of font selection in brand marketing
The traditional method of selecting fonts for branding
How marketing teams use current design platforms like Canva, Figma, etc to design brand material.
How advancements in the font technology can super-charge their brand content
How will future design workflows look like?
How Monotype, global market leader in fonts, is building Artificial intelligence and Machine Learning technologies in Fonts.
How can marketing teams leverage that.

My core skills include product development, GTM strategies, enterprise sales, and partnerships for global B2B SaaS products. I have experience building and managing large teams of 500+ members. Throughout my career, I have experienced the 0 to 1 and 1 to 10 journeys multiple times. I am a problem solver at heart and enjoy solving pressing business problems with technology solutions. Of the four startups I've worked with, one has gone public, two were acquired, and one is on track to become a unicorn.

In today's digital world, consumers are spoilt for choices!
From interacting with a brand for the first time, a consumer goes through a "messy-middle" in exploration of convenience and affordability.
And after a "heap" of explorations, prospective consumers start to become a user.
To cater to this messy-middle, customer lifecycle marketing plays a pivotal role in orchestrating the consumer towards the right path, at the right time!

Kaushik started off his career as an Engineer, as he always had the knack for numbers and digits. He started off his career in pursuit of loving 'numbers' as a full-time professional - worked in the field of Data Analytics for Pharmaceutical markets for 3 years in Novartis. Somewhere, he always had the hunger to learn more about marketing and its nuances but didn't want to let his love towards 'numbers' go off too. And that's when he completed his MBA from MICA in 2020, and specialized in Digital Marketing - where numbers intersect with marketing. Since then, he has traversed across various digital marketing roles and has aided about 20 Indian Unicorns in their growth journey. Currently, associated with Google as a Senior Marketing Strategist and helping emerging digital-first brands of the EU market to grow digitally via Google solutions. Beyond work, Kaushik is an avid sports fan - and loves to take out time daily to interact with any sport he can put his hands on.

As artificial intelligence (AI) continues to transform various industries, it is also revolutionizing the world of advertising. The use of AI in ad tech is becoming increasingly common, as it provides advertisers with the ability to optimize their campaigns and target audiences more effectively. Sharmin will be exploring the future of advertising and how AI is transforming the ad tech industry. She will discuss the benefits of using AI in ad tech, the challenges that come with it, and what the future may hold for AI in advertising.

In a world increasingly concerned with privacy, where tech giants like Apple and Google are deprecating third-party cookies and device identifiers, the relevance and necessity of marketing experimentation are at an all-time high. The talk, 'A/B Testing and Beyond: Elevating Your Marketing Strategy through Experimentation,' delves into the role of experimentation to help navigate this new landscape.

Dolar Adesara is an experienced Ad-Tech and Mar-Tech professional who's currently developing a Marketing Experimentation Platform. His career includes multiple roles at companies such as Branch.io, AppLift, Vizury, Infoanalytica, and Pubmatic. Most recently at Branch.io, he led a team of customer success managers to implement a use-case driven strategy that deepened the integration of Branch in a customer's stack while helping the customers measure the effectiveness of their marketing activities.

Harnessing the Power of AI in Digital Marketing: Transforming Industries through Innovation

Seasoned and experienced digital marketing professional with over 16 years of experience in Marketing and Digital Marketing out of 22years of Business experience. Keynote speaker and Expert Coach for UpGrad (South Asia's Biggest Online University), Director for Two Schools and College.

Top 8 Social Media Trends in 2023-24
Type of content will offer the highest ROI on social media
Role of AI in Social Media and the top AI Tools to be Leveraged for high ROI
Types of content to create which will trend and make your brand Viral