"Personalization at Scale: Harnessing Gen AI for Targeted Marketing"

In the evolving landscape of digital marketing, personalized experiences are paramount to capturing consumer attention and driving engagement. "Personalization at Scale: Harnessing GenAI for Targeted Marketing" explores how Generative AI (GenAI) can revolutionize marketing strategies by delivering highly personalized, data-driven content at scale. This paper delves into the integration of GenAI technologies such as large language models (LLMs) and advanced recommendation systems, focusing on their ability to analyze vast amounts of customer data and generate tailored marketing messages, offers, and product suggestions. The discussion highlights how GenAI can adapt in real-time to consumer behavior and preferences, allowing businesses to craft dynamic marketing campaigns that evolve alongside user interactions. Key challenges related to data privacy, model transparency, and scalability are addressed, offering insights into best practices for leveraging GenAI in a compliant and efficient manner. The paper also explores the future potential of GenAI in creating hyper-targeted campaigns that not only improve conversion rates but also enhance overall customer satisfaction and loyalty.

Strategic product leader with 15+ years of experience delivering impactful AI/ML/Gen AI products for retail, healthcare, and automobile solutions.

"AI in Testing"

15+ years of significant experience in software solutions & management. Solutions oriented professional with years of well-honed skill set collaborating with project teams, interfacing with clients and deploying technology to build successful solutions for Clients.

"Quality Assurance in Testing"

Professionally experienced in installing effective & efficient test process in many organization thereby achieving the set business goals.

My current goal is to take our unique solution with high quality to reach our customers and ensure "Software Engineering. Optimized". As a team we are committed to unlock value for our customers by transformation of People, Processes and Technology in the area of Software Engineering.

Specialties: Test Process Improvement using Test Maturity Model Integrated (TMMi), Test Engineering, Defect analysis, Knowledge Sharing in the area of Test Engineering, S/W Project Management, Soft skills education, coaching for Managers to move to leadership layer, installing a sustainable test automation practice and help organization in DevOps implementation.

"Enhancing Automated Test Resilience with Healenium"

Automated testing is essential in modern software development, ensuring that applications are reliable and meet quality standards before deployment. However, frequent UI changes lead to brittle test scripts, causing increased maintenance costs and delayed releases. This topic discusses the challenges of maintaining automated test scripts in dynamic environments and presents Healenium as a solution to enhance test resilience, reduce maintenance efforts, and seamlessly integrate with CI/CD pipelines like Jenkins.

With over 7 years of experience, I am currently a Technical Lead at Comviva, working in the Center of Excellence team to explore and implement the latest trends in test automation. I specialize in building automation frameworks for web, mobile, and API testing, with expertise in utilizing Gen AI tools. I am passionate about driving technology adoption and leading proof-of-concept (POC) projects.

"Enhancing Automated Test Resilience with Healenium"

Automated testing is essential in modern software development, ensuring that applications are reliable and meet quality standards before deployment. However, frequent UI changes lead to brittle test scripts, causing increased maintenance costs and delayed releases. This topic discusses the challenges of maintaining automated test scripts in dynamic environments and presents Healenium as a solution to enhance test resilience, reduce maintenance efforts, and seamlessly integrate with CI/CD pipelines like Jenkins.

With 16 years of experience, I am currently a Senior Principal Architect at Comviva, leading the Centre of Excellence team to align our department with the latest industry trends in test automation and non-functional testing. My role emphasizes fostering innovation and establishing best practices throughout the organization. I am skilled in developing automation frameworks for web, mobile, and API testing and am experienced in leveraging Gen AI tools. Passionate about continuous improvement, I drive technology adoption and lead innovation initiatives, including proof-of-concept (POC) projects

"Uplift non-production environments to improve Cycle time"

With the advent of Cloud and new technologies, though IT organizations have dramatically improved the management of production environments and infrastructure, there has not been sufficient focus in managing non-production environments, leading to significant environment down time, high MTTR in resolving incidents, unavailability of Test environments leading to testing delays, regulatory issues due to outdated test data and escalating infrastructure costs. This presentation focuses on tactics employed by organizations in effectively managing non-production environments

Kishor has 21 years of global experience in Strategic Consulting, Project / Program Management, Product rollouts, leading large scale IT transformations and enabling organizations in AI augmented SDLC

"Future and relevance of Agile in Digitally transforming era"

25+ years of experience in Agile Transformation, coaching, training, agile delivery, Program Management/ Delivery, Release & Project Management, Software Testing, Quality Assurance and Stakeholder Management

• Agile Transformation for large scale Enterprises leading the journey the to target state.
• Setting up, Leading and managing the Center of Excellence (Agile and Test Process)
• Extensive experience of working with distributed remote teams and on Onsite/Offshore models
• Responsible for setting of visions aligned with customer’s business needs and driving teams towards achieving those objectives

"Leveraging Devops GenAI and automated deployment approaches"

Over 26 years of experience in IT Industry, Technology Leader with deep expertise on Digital Technologies. Helping customers to achieve their modernization roadmap through Technology solutions on Hyperscaler Cloud, DevSecops and SRE.

"Cloud-Native Testing Strategies"

Cloud-Native testing strategies are critical to ensure the reliability and performance of applications built on microservices architecture. A comprehensive approach includes unit testing, integration testing, contract testing, and end-to-end testing. Unit testing focuses on individual components, ensuring they function as expected. Integration testing validates the interaction between different services. Contract testing, facilitated by tools like Pact, ensures that services adhere to the agreed-upon API contracts. End-to-end testing verifies the complete workflow of the application. Open source tools such as JUnit, TestNG for unit testing, WireMock for mocking APIs, and Selenium for end-to-end testing play a crucial role in these strategies. Additionally, tools like Kubernetes for container orchestration and Istio for service mesh can help in creating realistic test environments, making the testing process more robust and reliable.

Araf Karsh has over 25+ years of experience leading the design and development of mission-critical, object-oriented, and web-based applications for premier organizations, including Bank of America, CIBC, Johnson & Johnson, Kaiser Permanente, the U.S. Department of State, and the U.S. Dept of Energy. Karsh has an established track record leading production software organizations and bringing new products to market using leading-edge technology.