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Overview of the event

AThe Service Design Summit, is the premier research conference for exchanging knowledge within Service Design and service innovation studies.

Service Design Summit 2019 is about the fusion of Design and Technology and how that is radically reshaping business, society and culture. It focuses on the importance of Human-Centric Design practices and how they are applied to humanise technology and create better outcomes for people.

Service Design Summit is a premier conference for:

Boundary Pushers,
Problem Solvers,
Design Thinkers,
Change Makers.

You will be inspired, learn by doing and meet many people with the drive to innovate.

Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Conference Schedule

Service Design Summit, Melbourne
X Topic Abstract

After teams are upskilled in design thinking, management gets hungry for immediate results but are unwilling to invest further until they see them. These factors contribute to a lack of change in organisations and unfortunately a slow death for the design thinking journey.
Luckily, there are ways that you can ensure the journey continues.
I will excite and educate the audience on the steps required to start implementing Design Thinking at any organisation.

Key takeaways:
- Understand why organisations struggle to embed Design Thinking
- Understand why Design Thinking training alone is never enough
- Learn how to successfully embed Design Thinking in your organisation

X Topic Abstract

A customer’s journey with your products or services is only as good as your ability to support that experience. How can organisations ensure that there is a continual focus on ensuring a perfect experience every time?
A mindset shift is needed to align the experience with the operations and culture required to support it. Service design can connect business transformation initiatives to customer needs and employee capabilities and clearly bring those priorities into focus by creating a robust target operating model.
This session will explore how service design can connect customer experience, operational excellence and employee skills and behaviours.

X Topic Abstract

Service Design to some is a relatively new concept but it has its roots within a 1970’s Scandinavian movement known as Participatory Design. This quantitative / qualitative mix of Science, a collaborative therefore democratic approach to researching in a creative / abductive manner across organisations and society.

X Topic Abstract

Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan. How do we frame the WHY, HOW, WHAT will define the end service/product.

X Speaker profile

I’m a futurist and thought leader on how businesses achieve purpose driven growth through people and technology.
My family have been in retail game since 1922, so I have been very privileged to have had amazing training in how to forge long lasting customer relationships and really serve customers.
We had a department store, chain of retail toy stores, multiple catalogue and direct-mail businesses, computer sales, games console, wholesale, property management, property sales and rental, and multiple buying groups.
I have also been involved in many technology firsts on a product level, from the Telex machine, FAX machine, first analogue mobile phone, first CD player, first portable CD player and SEGA’s launch in to the UK with their first consumer games console.
I progressed from this experience through several start-ups and a Dotcom business to then offer strategic growth consulting to CEO’s, consulting for software giants IBM and SAP, being involved in business process optimisation through software.
Helping a bank reduce its customer institutional clients on boarding from 8hours to 45 minutes, Astrazeneca automate receipt and payment of over 1M invoices a years and the UK Ministry of Defence secure their laptop data with encryption among countless other examples.
My journey took me to travel the world exploring my passion for mindfulness, meditation, behavioural psychology, neurolinguistic programming, shamanism and conscious business. I looked to find a way to combine my passions to create purpose driven business growth and that’s where the idea of conscious business thinking was born. Enter the Mindful Growth Hacker!
More recently with a focus on how to leverage technology to optimise the user experience across the customer journey (mapped against a full marketing to sales funnel).
It is safe to say that combining technology and revenue driven customer experiences to create purpose driven growth is my thing….
Since being in Australia I’ve been working with business using a blend of data-driven marketing, behavioural psychology, robust IT technology architecture and mindfulness to implement effective, sustainable and ethical business growth.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors

Media Partners


Our Past Sponsors

Media Partner


Our Speakers

Shayan Namdarian

General Manager (APAC Region), Ex-Capgemini consulting

Collective Campus

Juliette Connolly

Assistant Vice President | Director – Innovation by Design


Mark Watson

Managing Partner

DesignThinkers Group Australia

Dananjaya Perera

Senior Experience Design Consultant


Thomas Green

Senior Digital Transformation Advisor

Infoplum & Academy Xi

Want to become Speaker Please register here Register

Our Pricing

Special Offer

AUD 340

Till February 15
Group of three or more

AUD 390

Till April 05
Early Bird

AUD 520

Till March 05

AUD 649

Till April 05

Our Testimonial


Who can attend Service Design Summit in Melbourne?

Service Design Summit is a premier conference for:

Boundary Pushers,
Problem Solvers,
Design Thinkers,
Change Makers.

You will be inspired, learn by doing and meet many people with the drive to innovate.

Why to attend Service Design Summit in Melbourne?

Service Design Summit is a great opportunity to take part in the discussions that are shaping the young discipline of Service Design.
It also offers great ways to share both academic and practical insights, and for those who are not yet familiar with the emerging discipline,
it is a learning experience which can inspire new design thinking and business opportunities.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Service Design technologies. Using Service Design as a tool for innovation across your organisation

Are there any prerequisites to attend this program?


Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.

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