Marketing Automation is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.
The purpose of marketing automation is to improve the customer experience, making customers more likely to buy, stay loyal, and become advocates.
We bring you a 1 day conference where we will learn how it has transformed, how marketers build and execute in today's digital landscape, the latest and most powerful marketing automation tools and strategies to increase your sales, revenue and profits.
As a modern marketer, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business, this conference is for you
New and further emerging technologies can be leveraged by marketers now to make marketing more targetted, meaningful, personalised and efficient.
1. AI and Machine Learning ( learning from customer behaviours)
2. Blockchain for identity mgt
3. Chatbots for driving engagement
4. Integrating Big Data and Social Media for a more complete view of the customer
5. Micro Segmentation to achieve Deep personalisation for offers and campaign design and mgt.
Nicholle is a senior finance and FinTech leader, mentor, VC advisor, founder, strategist and innovation coach. Her expertise includes domain expertise in banking, payments, FinTech, RegTech, InsurTech, Blockchain, and technical skills in CX, Biometrics, AI, Digital Transformation and Robotic Process Automation.
Nicholle has worked in top tier organizations banks such as Merrill Lynch, CBA, NAB and Westpac, and global technology firms Genpact, Unisys and AT Kearney / EDS. Nicholle also acts as an entrepreneurial coach and mentor to new fintech start ups at global hubs Level39 (London), Lattice80 (Singapore) and Stone & Chalk (Sydney) and a founding member of FinTech Australia. She holds a BEc / LLB (USyd) and an MCom (IT) from UNSW AGSM. In 2016 she completed FinTech programs in London via the London School of Economics (LSE) in Innovation and Entrepreneurship.
In 2017 Nicholle became a globally recognised advisor on Blockchain and became a member of the Advisory Board of Arkratos Blockchain Solutions, a new blockchain platform based in Singapore in 2018. Nicholle is currently the Vice President and Transformation Partner for Genpact leading AI, Machine Learning, Robotics and Digital Solutions for APAC.
My presentation will explain how to attract, nurture, delight and convert your online customer with the use of automation. I will cover the top apps & plug ins on the market, how to create high converting copy and why a good CRM is important. In turn reducing costs in wages, maximizing profit and increasing your database.
Nicole Montgomery is an award winning accomplished cosmetic nurse specialist and story teller. Nicole is the founder of the not-for-profit business, Trusted Surgeons and Trusted Digital Media. Nicole has purpose and passion for both digital media and improving branding awareness for her clients.Nicole has trained with the highly renowned Laurel Papworth and recently attended Social Media Marketing World in San Diego. Nicole regularly speaks at conferences on social media, imparting her knowledge on an ever changing environment. Nicole utilises her unique insight to create social strategy’s and content. Nicole’s articles and interviews have been published locally and across the globe. Nicole believes great social media facilitates meaningful interactions and allows businesses to connect with consumers through storytelling.
Markets are conversations and have been for over thousands of years. These days markets are dynamic and spread globally over the planet and conversations are evolving to be on more diverse set of platforms. Consumers want to have unique conversations with companies and companies need to build meaningful conversations with their clients. There are more people on the planet than ever before and there is more consumers needing more choice. This is creating a need for intelligent marketing automation. This session will look at the future of marketing automation in 2019 and 2020.
An opportunity was created to build a new Third Party Ad Server (TPAS) from scratch. This was a new technology and a rival to DoubleClicks DFA. Personally responsible for single handedly building the initial version of this technology from scratches my garage! Follow that; other SAAS solutions were also developed such as a Campaign Stewardship System. These technologies are still in use today by companies all over the globe. Millions of dollars are transacted via these applications and they are still representing some of Australia’s largest advertising brands.
Innovation: Other opportunities also followed. These resulted in building many digital ad-serving tools. Personally developed the mathematics behind the Conversion Attribution technology the technology used for Ad-Viewability.
Since Microsoft Dynamics was launched in Australia in 2004, marketing has always been playing catchup.
ClickDimensions solves this problem by providing full marketing, automation native to Microsoft Dynamics 365.
In this presentation, Gill Walker will share how ClickDimensions is your technology of choice to break the barriers of marketing (and marketing autoamtion) if you are an organisations of any type using Microsoft Dynamics 365.
Gill will highlight the key issues in Marketing Automation and show how ClickDimensions delivers return on investment. This will be illustrated from a number of case studies.
Gill Walker has a passion for CRM, and for sharing her knowledge about CRM in Microsoft Dynamics 365. Gill is a Dynamics 365 success catalyst. Gill is a CRM trainer and an all-round Microsoft Dynamics 365 CE and Microsoft Dynamics CRM guru as well as a keynote speaker. She loves getting underneath the problem and making it easy for you to understand. Gill fervently believes that people are more capable than they believe, or let on, and loves to work with all users to give them the confidence to fly with CRM.
Gill says "I especially like making esoteric information easily understandable for everyone, even if they know little about CRM, technology or IT".
Are you interested to learn more about Salesforce Pardot and marketing automation? In this hands-on workshop, you will learn the basics of Pardot and its functionality and you get to explore the functionality of Engagement Studio by building an automated marketing program..
Claudia is an experienced digital marketer. In her past roles, she has managed websites & drove lead generation through digital marketing campaigns. Being exposed to different tools, she has developed a special interest and passion for Marketing Automation and Salesforce' Pardot and is now helping clients to drive sales growth within their businesses through Pardot strategy consulting and training.
What is Robotic Process Automation (RPA) and why RPA? Why UiPath is the best RPA platform today?
How automation is done in UiPath using the UiPath Studio and Orchestrator? A couple of demonstration of actual use cases in unattended automation - invoice scraping
and attended automation - curated marketing info dissemination based on customer choices.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Want to become Speaker Please register here Register
Till February 15
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Till March 15
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IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Marketing Automation Summit in Sydney?
Targeted specifically for senior level marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience.
Why to attend Marketing Automation Summit in Sydney?
Understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Marketing Automation technologies. Using Marketing Automation as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.
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"Confirm your CANCELLATION in writing up to 15 working days before the event and receive a refund less a 10% service charge. Regrettably, no refunds can be made for cancellations received less than 15 working days prior to the event.However, SUBSTITUTIONS are welcome at any time and is done at no extra cost. The organisers reserve the right to amend the programme if necessary.
INDEMNITY: Should for any reason outside the control of organizing company, the venue or the speakers change, or the event be cancelled due to industrial action, adverse weather conditions, or an act of terrorism, organizing company will endeavor to reschedule, but the client hereby indemnifies and holds organizing company harmless from and against any and all costs, damages and expenses, including attorney's fees, which are incurred by the client."