Capability and capacity are the key drivers to deciding which the best resources to outsource are and insource. Exploring the facets of digital expertise, budget management and timeliness of project delivery we’ll help you understand the best approach for different project types.

Vicky Mann is passionate problem solver of communication, marketing and organisational challenges. As the founder of V|CMO, Vicky helps organisations build frameworks for translating business objectivesinto customer centric marketing programs (without the cost of a full time CMO). With over 20 years’ experience in sales and marketing, Vicky provides brand, digital, data and product go-to-market strategies that deliver exceptional results. V|CMO manages full service brand and marketing strategy design for individuals, start-ups and SME’s. Vicky has leddirect and digital marketing projects acrossthe region’s largest corporate and government departments.A regularkeynote speaker, Board Director and Entrepreneur, Vicky focuses on brand and business acceleration using the latest in analytics and automation technology.

Marketing automation is not for the faint of heart. It requires new skills, additional resources, education & training, adapting company culture and much more. Let’s put aside the glitz and glamour of a mythical software that automatically churns out new customers and prints you money for a moment. In this presentation you will learn about the all important strategy and human elements that you should consider as you walk the automation path. Whether you’re just starting out or you’ve been doing this for a while this presentation will push you to up your digital communications game by getting all your ducks in a row so that you can get the most from Marketing Automation.

Tristen has spent the last decade working in agencies and start-ups helping companies leverage digital marketing to grow their businesses. Through his agency, Schnap Digital, he helps SMEs unleash new powers in their business with Marketing Automation

In this presentation, I aim to cover many of the ways that marketing automation can be used in an Organisation, but let’s start off with some of the macro-level benefits that marketing automation has on the business as a whole. We will touch down upon the five key company-wide benefits of implementing a marketing automation solution. 1. Reduce your staffing costs 2. Increased revenue and average deal size 3. Improve accountability of marketing & sales teams 4. Be more effective 5. Less repetition, more creativity.

1. Marketing automation is about 2 things: business efficiency and authentic connections with the market
2. MarTech is foundation that allows businesses to automate their processes and drive business decisions unique to their business.

3. The acronyms that drive MarTech
   MAP (Marketing Automation Platform)/CRM (Customer Relationship Manager)/CDP (Customer Data Platform)& the difference between them.

4. We'll be looking at the decision making process that business leaders need to make to stay ahead of the curve when in comes to Marketing Technology that drives effective Automation
   How should businesses approach the mammoth task of choosing the right MarTech tools
   How to adopt of these technologies into their businesses
   How to evaluate the effectiveness of these tools in driving business results
   How should businesses approach the mammoth task of choosing the right MarTech tools
   How to adopt of these technologies into their businesses
   How to evaluate the effectiveness of these tools in driving business results

"The Secret Sauce for successful adoption of Marketing Automation" –
85% of enterprise decision makers feel they have a timeframe of 2 years or less to make significant inroads into their digital transformation before suffering financially. (*source: Sloan Review)
CMOs are increasingly responsible for spending big bucks on technology, controlling 10% of $1.5trillion total marketing spend by 2025, and need to be able to drive digital transformation across their organisations.
But it’s a slippery slope - 3 out of 5 marketing automation implementations fail! Only 26% fully adopted the system, and less than 25% have integrated well. (*source: Augentia, 2016)
There is definitely a secret sauce to successful adoption of Marketing Automation – and it’s not all about technology!
Tick the pre-planning boxes with these Key Steps. And remember, you don’t want to take off unless you’re sure of landing… Otherwise, brace yourself for a bumpy ride or worse - crash landing!

Divya is an seasoned consultant with over 18 years' experience in Direct, Digital and Loyalty Marketing across Australia, NZ and APAC (including India, South-East Asia, Greater China). Over the last 8 years, she has specialised in Martech, advising C-suite marketers on implementation and adoption of digital technology and toolsets to drive best-in-class Customer Experience. She’s been a “Change Agent” for enabling digital transformation at many global and local organisations such as flybuys, Jetstar, Realestate.com.au, Ezibuy, Suncorp, Kmart, Myer,World Vision. Divya loves the outdoors and often goes hiking and camping in the Australian bushland.

In this talk Lachlan will discuss:
1. The main components that are required for a successful machine learning marketing project.
2. Current machine learning technology capability in marketing.
3. How to derive the highest business value at the lowest cost and risk.