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August 04, 2021
Global Online Live Conference

World Marketing Innovation Summit

August 04, 2021, Online
Global Online Live Conference

World Marketing Innovation Summit

August 04, 2021
Global Online Live Conference

World Marketing Innovation Summit

Ways to convince Your Boss Ways to Save

Briefly Know About This Event

Our hearts and thoughts remain with those affected by the COVID-19 outbreak worldwide. In the past months,1point21GWS has been organizing conferences on Virtual platform.

This year World Marketing Innovation Summit 2021 will also be hosted as Virtual live conference Streamed in India.

As 2021 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, AdTech, MarTech, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.

Theme : NextGen AdTech / MarTech Conclave / Inside Sales / Digital Marketing


  • 10+

    Global Speakers

  • 10+

    Topics

  • 1

    Day

Conference Schedule (August 04, 2021)

Theme : NextGen AdTech / MarTech Conclave / Inside Sales / Digital Marketing

(All time mentioned on agenda is in IST Zone)

X Topic Abstract

It won’t be a cakewalk getting to that future. Recovering from this crisis will be a challenge. But I have faith the marketing and martech communities will collectively rise to that challenge.
Join us at World Marketing Innovation Summit, while I share my expertise and in depth-insights on how to to design and deliver the customer experiences of tomorrow, today and at scale.

Speaker Profile

Products are Experiences & Experiences are about People. Pranav is focussed on helping Customers drive "Compelling Customer Experiences" crafting the right blend of Products, People & Data.
Management Consultant & Corporate Strategist- 13+ years of extensive experience leading assignments spanning across Digital Strategy, Products,Services & Ecosystems involving Strategic business initiatives, new business roll-outs & strategy implementation, assisting CXOs & Business teams with innovative uses of Processes & Technology driving revenue and creating business value.An Explorer and Dreamer, Pranav has always been attracted to creating something new - markets, products or services.Deep insight into emerging market dynamics, strong grounding in early stage venturing, a penchant for technology, corporate development, P&L and strategy experience across various sectors has positioned him to bring in a different perspective to corporate strategy, startup incubation, innovation & venturing/ PE industry.
He has enthusiastically been part of Startup ecosystems and actively mentored startups building their operations & sales strategy. Pranav has mentored several global B-school graduates and interns, and speaks at several industr

X Topic Abstract

Advertisements have evolved in our country ever since the access to Data & Smartphones has exponentially risen [Data consumption in 2020 was ~12GB per subscriber per month compared to just under 1GB in 2016] ; 75% of this data consumption is on account of Video (Instagram, Facebook, TikTok, Youtube)

Users have shifted from usual Advertisement media [Print, TV etc.] to the Smartphone Apps (Youtube, Instagram, Facebook) OR Video-on-demand e.g. Netflix, Prime, MX etc.

Further, the recent pandemic has confined users to their homes and significantly accelerated this shift towards new age media Acc to a study , average time spent on Mobile phones is now at ~ 5hrs

On the supply side, things have changed quickly too, Shops have been forced to make a transition to Online, small businesses are taking orders through Whatsapp, Telegram. A lot of brick/mortar stores have moved to Digital platforms, thereby reducing the liabilities for survival during the time of pandemic

The users are now starting the purchase decision from the smartphone, comparing products across Apps, watching brand videos by promoters, reviews from other users

Hence, the usual medium of consumer reach like Print, TV, OTT are now taken over by Digital

From the standpoint of a Marketer, large portion of marketing budget is allocated to Digital which generates a superior ROI

The scene is hence set for AI, brands now need to shift their focus on how to use the data available on usage patterns , preferences etc. left by the user through cookies, history etc. and focus attention towards the needs of the user in an unprecedented manner

X Topic Abstract

The path to strategic website optimization is full of twists and turns. This is exactly why you need an SEO roadmap. In this session, Aarohi will be covering your SEO roadmap which will show you where your site has been, where it’s going, and how you’ll get there using tactics, actionable tasks, and scalable workflows to do so.

Speaker Profile

Aarohi Surya drives marketing for HTC in the Middle East and Africa. She joined HTC in November 2018 and is responsible for identifying and implementing aggressive growth and revenue generation strategies. She plays a crucial role on the Digital Brand Activation, delivering revenue for HTC’s business. Aarohi oversees channels such as SEO, SEM, channel partnerships, and PR

X Speaker Profile

Endorsed as India's top 100 digital marketers by Adobe and India's top 100 progressive marketing leader by Oracle and PaulWriter, Mr. Avadhoot Patwardhan with nearly 13+ years of experience is presently leading strategic eco system product marketing at Informatica. Prior to this he was heading digital marketing & martech for Mindtree. He was focused on enhancing Mindtree’s brand awareness & lead generation through developing strong digital ecosystem. Before joining Mindtree, he was with IBM, where he was product marketing manager for several analytics and big data products. He was part of core team that successfully launched IBM’ Hadoop, Data Science Experience and Machine Learning offers to the market. He has recruited channel partners and managed high value partner to drive marketing pipeline. Prior to IBM, Avadhoot drove Informatica India’s pipeline with field marketing activities.
On the personal side, he is a certified yoga instructor and Reiki practitioner. Further, Avadhoot brings his love and passion for agriculture. Being an avid reader, Avadhoot enjoys subjects related to psychology, astral projection and philosophy. Not the least, but Avadhoot is a serious movie buff - specially feeding on Netflix

X Topic Abstract

In this session, we will explore how technology and data can help you create the best experience for your customers.

Speaker Profile

I am a strategic marketing leader with 20 years of experience in defining brand and marketing strategy, driving demand generation campaigns, creating compelling customer experiences and leading high performance marketing teams. My interest in studying human behaviour is what led me to marketing, and the challenge of using this understanding to create truly customer-centric experiences is what keeps me engaged. I am a passionate advocate for design thinking as a means for driving greater client-centricity.

X Topic Abstract

Developers are known to be averse to traditional marketing activities, yet the onus of businesses is steadily shifting towards them. Hence creating inroads into their mindshare is essential for every software company. We will discuss the various developer personas and how to address each of them. We will also walk through the various stages of the developer acquisition funnel and see how we can measure and scale the efforts. Get ready for the next generation of marketing form - B2D (Business to Developer)

Speaker Profile

Jonathan Pereira is part of the DevRel team at Progress Chef. He is an Open Source enthusiast and loves discussing technologies and their implications. Jonathan is passionate about developing technology and start-up communities.

X Topic Abstract

Consumers are now interacting with the brands through multiple touch points across multiple devices, channels and product life cycle. With this customer journeys and data footprints are getting more and more complex and convoluted with every passing day. CXO's need a multidimensional and multichannel AI driven approach to deliver a delightful customer experience.

Speaker Profile

Tarun Minocha is presently working as Director, Digital Engagement & Analytics for Optum, a UHG company.

Tarun is a Digital channel engagement & analytics enthusiast, evangelist & practitioner with 15+ years of experience cutting across length and breadth of digital channels & analytics value chain.

He has spent 15+ years working with organizations to chalk their digital transformation journeys to create and sustain value for stakeholders & shareholders. Tarun is an avid blogger & sought after speaker. Some of his speaking engagements include PMSA 2019 & Digital Insurance 2020

Tarun has done MBA from IIM. Outside of work; Tarun enjoys running & practicing Yoga.

X Speaker Profile

Gopal works as Director - Financial Services, South East Asia with Deloitte based in Malaysia. He holds 12+ years of diversified consulting experience of working with global fortune Banking, Financial Services, Insurance and Technology companies based in USA, Europe, Middle East and Asia Pacific Region. Gopal brings a unique expertise of Digital banking, FinTech, cards & payments, digital channels mortgages, digital wallets, insurance and capital markets

Some of the latest engagements includes – Digital banking license application strategy, digital channel innovation, cashless economy strategy, banking ‘super-app’ and shared economies, Neo-banking launch strategy, 5-year transformation strategy, risk transformation etc. Conducted sharing sessions on latest innovations & subjects like digital Banking, digital assets, payments transformation, financial inclusion, InsurTech etc with multiple regulators in the APAC region

Gopal is a Dual MBA graduate from premier business schools in USA and India along with an electrical engineering background

He is an active speaker in the region covering diversified forums and topics and have spoken in 250+ conferences in the region. Gopal has represented on multiple digital & FinTech forums and managing alliances to the firm. Gopal has acted as mentor to a few FinTech players and a core committee member of few fintech associations

X Topic Abstract

Digitalization has been the buzz word for the past few years. It was fueled recently even more by the pandemic. However, are your marketing communications strategy there yet? How is omni-channel marketing and customer engagement transforming our lives? The topic will focus on B2C communication strategies harnessing tools such as CPaaS, RTLS, Big Data insights and what is new in this domain. We call it “From Text to What’s Next”.

Speaker Profile

A digital services and MarTech evangelist, Abdur takes pride in helping build bespoke customer journeys right from when the first contact is made to closing the transaction, and post-sales support.
Originally a graduate of University of London, he has vast experience in selling multi-channel customer engagement solutions to various government, enterprise and SMB clients by capitalising on A2P, email, chatbots and other technologies. He has been part of several projects in banking, retail, healthcare, hospitality, ecommerce and various other sectors. These were tailored to address the B2C communication requirements, allowing to effectively target the right audience, at the right time with the right message.
When pandemic is not around, Abdur enjoys volunteering for causes, running marathons and launching new business ventures over coffee and scrapping them when they fail, and ending up starting another one.

schedule 09:50AM - 10:00AM Registration / Conference Overview
Abhilasha Sinha, Director- Summits, 1.21GWS
speaker
10:00AM - 10:30AM View from the Executive's Office: Using Martech to Scale - Click Here for More Info
Pranav Kumar, Senior Partner Development Manager, Adobe
speaker 10:30AM - 11:00AM AI in Ad-Tech - Click Here for More Info
Ankur Gupta, Assistant Vice President, Genpact
speaker
11.00AM - 11:30AM A Roadmap to successful SEO Win for Startups - Click Here for More Info
Aarohi Surya, MEA Marketing Representative, HTC.
schedule 11:30AM - 11:45AM Break
speaker 11:45AM - 12:15PM How to evaluate and adopt your next marketing technology?? - Click Here for More Info
Avadhoot Patwardhan, Strategic Eco-System Product Marketing lead, Informatica
Schedule 12:15PM - 12:45PM Leveraging digital to create truly customer-centric brands - Click Here for More Info
Anshul Kaushesh, Global Head of Product Marketing, Tata Communications
speaker 12:45PM - 01:15PM Marketing to Developers - Engaging your technical/sceptical audiences - Click Here for More Info
Jonathan Pereira, Seniro Developer Advocate , Progress Chef Software
schedule 01:15PM - 01:45PM Break
speaker 01:45PM - 02:15PM Panel Discussion - Effective ways to build your digital career
Suchita Vishnoi, Senior Director – Marketing, APAC, Cognizant Digital Business
speaker 02:15PM - 02:45PM Reimaging digital consumer experience using multichannel AI interventions - Click Here for More Info
Tarun Minocha, Director Digital Analytics, Optum ( A UHG Company)
schedule 02:45PM - 03:00PM Break
speaker
03:00PM - 03:30PM How enterprise companies are driving sales transformation with AI - Click Here for More Info
Gopal Kiran, Director, Financial Services, South East Asia, Deloitte
speaker 03:30PM - 04:00PM View from the Executive's Office: Using Martech to Scale - Click Here for More Info
Abdur Rehman Kureshi, Manager/Digital Channels & Cloud Communications, Etisalat

Conference Ticket Price & Plan

Early Bird

Rs 4000 + GST

Till July 04, 2021

Group of 3 or more

Rs 3000 + GST

Till August 04, 2021

Standard Price

Rs 4500 + GST

Till August 04, 2021



Our Sponsors

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Instant Sponsorship Includes :

Branding of your company as Bronze Sponsor - Company's Logo on the event page with cross link to your website. One delegate pass.
10% discount on registration fee for any more delegate from your organization.
Introduction Via Email.
Full day attendance at the event.
Online Interview post of your company's senior executive at our media portal
For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at

nitesh@1point21gws.info, abhilasha@1point21gws.info





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Any Question? Call: +61416893630