Jun 13
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Overview of the event

Marketing Automation is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.
The purpose of marketing automation is to improve the customer experience, making customers more likely to buy, stay loyal, and become advocates. We bring you a 1 day conference where we will learn how it has transformed, how marketers build and execute in today's digital landscape, the latest and most powerful marketing automation tools and strategies to increase your sales, revenue and profits.
As a modern marketer, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business, this conference is for you







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Our Past Speakers


Nicole Grace Montgomery

Founder

Trusted Digital media


Nicholle Lindner

Vice President and Partner

Genpact


Claudia Hoops

Senior Marketing automation consultant

Destined


Gill Walker

Managing Director

Opsis


Timothy Whitfield

CTO | Technology Professional

Burst SMS | Sizmek


Ronan Ray Fabricante

RPA Technical Presales

UiPath

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Conference Schedule

Marketing Automation Summit, Melbourne
X Topic Abstract

Capability and capacity are the key drivers to deciding which the best resources to outsource are and insource. Exploring the facets of digital expertise, budget management and timeliness of project delivery we’ll help you understand the best approach for different project types.

Speaker Profile

Vicky Mann is passionate problem solver of communication, marketing and organisational challenges. As the founder of V|CMO, Vicky helps organisations build frameworks for translating business objectivesinto customer centric marketing programs (without the cost of a full time CMO). With over 20 years’ experience in sales and marketing, Vicky provides brand, digital, data and product go-to-market strategies that deliver exceptional results. V|CMO manages full service brand and marketing strategy design for individuals, start-ups and SME’s. Vicky has leddirect and digital marketing projects acrossthe region’s largest corporate and government departments.A regularkeynote speaker, Board Director and Entrepreneur, Vicky focuses on brand and business acceleration using the latest in analytics and automation technology.

X Topic Abstract

"The Secret Sauce for successful adoption of Marketing Automation" –
85% of enterprise decision makers feel they have a timeframe of 2 years or less to make significant inroads into their digital transformation before suffering financially. (*source: Sloan Review)
CMOs are increasingly responsible for spending big bucks on technology, controlling 10% of $1.5trillion total marketing spend by 2025, and need to be able to drive digital transformation across their organisations.
But it’s a slippery slope - 3 out of 5 marketing automation implementations fail! Only 26% fully adopted the system, and less than 25% have integrated well. (*source: Augentia, 2016)
There is definitely a secret sauce to successful adoption of Marketing Automation – and it’s not all about technology!
Tick the pre-planning boxes with these Key Steps. And remember, you don’t want to take off unless you’re sure of landing… Otherwise, brace yourself for a bumpy ride or worse - crash landing!

Speaker Profile

Divya is an seasoned consultant with over 18 years' experience in Direct, Digital and Loyalty Marketing across Australia, NZ and APAC (including India, South-East Asia, Greater China). Over the last 8 years, she has specialised in Martech, advising C-suite marketers on implementation and adoption of digital technology and toolsets to drive best-in-class Customer Experience. She’s been a “Change Agent” for enabling digital transformation at many global and local organisations such as flybuys, Jetstar, Realestate.com.au, Ezibuy, Suncorp, Kmart, Myer,World Vision. Divya loves the outdoors and often goes hiking and camping in the Australian bushland.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


       

Our Past Sponsors


Media Partner


Sponsors






Our Past Speakers


Vicky Mann

Chief Marketing Officer

VCMO


Divya Gupta

Managing Director

Maya Marketing


Speaker name

Designation

Company name


Speaker name

Designation

Company name

Want to become Speaker Please register here Register

Our Pricing

Special Offer

AUD 340

Till April 15
Group of three or more

AUD 390

Till June 13
Early Bird

AUD 520

Till May 13
Standard

AUD 649

Till June 13


Our Testimonial

FAQs

Who can attend Marketing Automation Summit in Melbourne?

Targeted specifically for senior level marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience.

Why to attend Marketing Automation Summit in Melbourne?

Understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Marketing Automation technologies. Using Marketing Automation as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.