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Overview of the event

Marketing Automation is a process where technology is used to automate several repetitive tasks that are undertaken on a regular basis in a marketing campaign that helps marketers execute multichannel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.
The purpose of marketing automation is to improve the customer experience, making customers more likely to buy, stay loyal, and become advocates. We bring you a 1 day conference where we will learn how it has transformed, how marketers build and execute in today's digital landscape, the latest and most powerful marketing automation tools and strategies to increase your sales, revenue and profits.
As a modern marketer, if you’re looking to connect the dots between technical possibilities and strategic opportunities in the reshaping your business, this conference is for you







Facts & Figures About The Event

7 Speakers
7 Topics
50 Tickets

Our Past Speakers


Nicole Grace Montgomery

Founder

Trusted Digital media


Nicholle Lindner

Vice President and Partner

Genpact


Claudia Hoops

Senior Marketing automation consultant

Destined


Gill Walker

Managing Director

Opsis


Timothy Whitfield

CTO | Technology Professional

Burst SMS | Sizmek


Ronan Ray Fabricante

RPA Technical Presales

UiPath

Want to become Speaker Please register here Register

Conference Schedule

Marketing Automation Summit, Melbourne
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X Topic Abstract

Capability and capacity are the key drivers to deciding which the best resources to outsource are and insource. Exploring the facets of digital expertise, budget management and timeliness of project delivery we’ll help you understand the best approach for different project types.

Speaker Profile

Vicky Mann is passionate problem solver of communication, marketing and organisational challenges. As the founder of V|CMO, Vicky helps organisations build frameworks for translating business objectivesinto customer centric marketing programs (without the cost of a full time CMO). With over 20 years’ experience in sales and marketing, Vicky provides brand, digital, data and product go-to-market strategies that deliver exceptional results. V|CMO manages full service brand and marketing strategy design for individuals, start-ups and SME’s. Vicky has leddirect and digital marketing projects acrossthe region’s largest corporate and government departments.A regularkeynote speaker, Board Director and Entrepreneur, Vicky focuses on brand and business acceleration using the latest in analytics and automation technology.

X Topic Abstract

Marketing automation is not for the faint of heart. It requires new skills, additional resources, education & training, adapting company culture and much more. Let’s put aside the glitz and glamour of a mythical software that automatically churns out new customers and prints you money for a moment. In this presentation you will learn about the all important strategy and human elements that you should consider as you walk the automation path. Whether you’re just starting out or you’ve been doing this for a while this presentation will push you to up your digital communications game by getting all your ducks in a row so that you can get the most from Marketing Automation.

Speaker profile

Tristen has spent the last decade working in agencies and start-ups helping companies leverage digital marketing to grow their businesses. Through his agency, Schnap Digital, he helps SMEs unleash new powers in their business with Marketing Automation

X Topic Abstract

In this presentation, I aim to cover many of the ways that marketing automation can be used in an Organisation, but let’s start off with some of the macro-level benefits that marketing automation has on the business as a whole. We will touch down upon the five key company-wide benefits of implementing a marketing automation solution. 1. Reduce your staffing costs 2. Increased revenue and average deal size 3. Improve accountability of marketing & sales teams 4. Be more effective 5. Less repetition, more creativity.

X Topic Abstract

1. Marketing automation is about 2 things: business efficiency and authentic connections with the market
2. MarTech is foundation that allows businesses to automate their processes and drive business decisions unique to their business.

3. The acronyms that drive MarTech
   MAP (Marketing Automation Platform)/CRM (Customer Relationship Manager)/CDP (Customer Data Platform)& the difference between them.

4. We'll be looking at the decision making process that business leaders need to make to stay ahead of the curve when in comes to Marketing Technology that drives effective Automation
   How should businesses approach the mammoth task of choosing the right MarTech tools
   How to adopt of these technologies into their businesses
   How to evaluate the effectiveness of these tools in driving business results
   How should businesses approach the mammoth task of choosing the right MarTech tools
   How to adopt of these technologies into their businesses
   How to evaluate the effectiveness of these tools in driving business results

X Topic Abstract

"The Secret Sauce for successful adoption of Marketing Automation" –
85% of enterprise decision makers feel they have a timeframe of 2 years or less to make significant inroads into their digital transformation before suffering financially. (*source: Sloan Review)
CMOs are increasingly responsible for spending big bucks on technology, controlling 10% of $1.5trillion total marketing spend by 2025, and need to be able to drive digital transformation across their organisations.
But it’s a slippery slope - 3 out of 5 marketing automation implementations fail! Only 26% fully adopted the system, and less than 25% have integrated well. (*source: Augentia, 2016)
There is definitely a secret sauce to successful adoption of Marketing Automation – and it’s not all about technology!
Tick the pre-planning boxes with these Key Steps. And remember, you don’t want to take off unless you’re sure of landing… Otherwise, brace yourself for a bumpy ride or worse - crash landing!

Speaker Profile

Divya is an seasoned consultant with over 18 years' experience in Direct, Digital and Loyalty Marketing across Australia, NZ and APAC (including India, South-East Asia, Greater China). Over the last 8 years, she has specialised in Martech, advising C-suite marketers on implementation and adoption of digital technology and toolsets to drive best-in-class Customer Experience. She’s been a “Change Agent” for enabling digital transformation at many global and local organisations such as flybuys, Jetstar, Realestate.com.au, Ezibuy, Suncorp, Kmart, Myer,World Vision. Divya loves the outdoors and often goes hiking and camping in the Australian bushland.

X Topic Abstract

In this talk Lachlan will discuss:
1. The main components that are required for a successful machine learning marketing project.
2. Current machine learning technology capability in marketing.
3. How to derive the highest business value at the lowest cost and risk.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors


Media Partners


       

Digital Marketing Partner




Marketing Partner




Promotional & Media Partners


    

Our Past Sponsors


Media Partner



Sponsors






Our Speakers


Vicky Mann

Chief Marketing Officer

VCMO


Divya Gupta

Managing Director

Maya Marketing


Lachlan Vogt

Manager : Emerging Technology

Accenture


Rody Bajo

Mr

align.me


Tristen Tan

Director

Schnap Digital


Neel Bhattacharya

Management Consultant

Infosys Consulting


Minna Weiner

Marketing Automation Specialist(Marketo)

Bennelong Funds Management

Want to become Speaker Please register here Register

Our Pricing

Special Offer

AUD 340

Till April 15
Group of three or more

AUD 390

Till June 13
Early Bird

AUD 520

Till May 13
Standard

AUD 649

Till June 13


Our Testimonial

FAQs

Who can attend Marketing Automation Summit in Melbourne?

Targeted specifically for senior level marketing, IT, and digital executives and experts at the intersection of marketing, technology, and customer experience.

Why to attend Marketing Automation Summit in Melbourne?

Understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Marketing Automation technologies. Using Marketing Automation as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.