As the world of marketing gets more and more complicated with newer channels, demanding customers, noise from competition, data challenges, and ever-growing stringent compliance, marketers of today face a universal challenge. Which marketing tech platforms out of numerous one’s available today can really be the game changer for them? Unfortunately, the answer to this is not straight forward. Features, architecture, cost, training, adaptability to the current tech stack, and most of all ROI are a few key areas which must be accessed before onboarding a new tool. Join us at World Marketing Innovation Summit, where I share my experience on what is right way to choose your next marketing technology.

Nitanshi is a highly versatile Marketing professional with 15+ years of experience. She is an expert in marketing strategy, campaign management, content marke

How strategic content is now driving decisions And how content is playing a major role in defining marketing

Marketer, storyteller, P&L manager. Mentor. Ideas person. Disruption. Digital and Traditional: Digital/ Mobile first. Always curious. Guest faculty Worked in India, Kenya, Ghana and Indonesia for accounts based out of Tanzania, Rwanda, Nigeria, UAE etc.

Ex-WPP. Ex-Publicis. Ex-ANSR (Talent500).

Talk about a mix of services with products for penetration into large enterprise accounts. Talk about the major difference in SME business and large enterprise and why underinvested services business can fail to generate full revenue potential of a software business. How to strategically leverage services to generate more software revenue.

Jotting a quick flow below. Do let me know if you'd need more details.

I. The History of Marketing & Marketing so Far
II. The Pandemic & How it Changed Everything for Businesses & Modern Marketing
III. The Rise of Digital & The Digital Marketer
IV. Understanding CX in 2022
V. The Big Trends to Come in 2022 & Beyond

Marketing Manager, Zeta Tech & ISB, Class of 2020, Disha Dinesh is a Data-driven marketer with ~6 years' experience and a track record of enabling fast-paced growth in the B2B SaaS space. At her last stint in a startup, Disha was the one-woman Marketing team responsible for pushing a Social Media SaaS company startup from 0 unto its acquisition.

I would like to provide some insights on emergerging trends in the ad tech space and how it will provide opportunities for advertisers. Also, I would be highlighting the importance of data and what are challenges in a web3.0 world.

Worked in the industry for 5 years with clients from various industry. Worked on Dominos, Cult Fit, RBL Bank and currently working with Yogabars as an in house digital marketing executive.

Aim to revolutionize the industry that you are in, for the world to stand up and notice you”...This is what I stand for and during pandemic, I have managed to change the direction of the organization wherein now we can see that becoming a Unicorn in the MarTech space looks an absolute possibility. It's been a super exciting journey

The breakthrough of marketing concepts, ideologies and technologies over the recent years has created a drastic impact on consumers. With that said, the marketing funnel, a concept created in the 80s is still relevant even when marketing to today’s Gen Z.
This presentation aims to take you through the strategies one can use to move through the marketing funnel with corresponding application scenarios.

Presently the head of Marketing at Tangerine Innovation, Nicola Lewis began her journey as an intern at Olive Group, a diverse Irish company with their roots extended in e-learning, safety compliance and media. She soon climbed up the ladder taking on the role of marketing manager, navigating multiple international markets.
At Tangerine, an AI driven smart mobility company,she now continues her journey propelling across new markets.

An enhanced 360-degree view of the customer is a holistic approach that takes into account all available and meaningful information about the customer to drive better engagement, more revenue and long term loyalty.

An enhanced 360-degree view of the customer is a holistic approach that takes into account all available and meaningful information about the customer to drive better engagement, more revenue and long term loyalty Renny has Twenty years of experience in the Strategy consulting area in the areas of Digital Reinvention, Digital Strategy, Customer Experience Strategy, Cloud Operating Model, Digital Marketing, Technology Strategy, Customer Analytics, Smarter/Cognitive Cities, IT Sourcing Advisory, Social Media and Business Process Re-engineering. Renny was instrumental in growing the Enterprise Strategy practice in IBM India CIC by pivoting the team with the right Strategy skills, creating appropriate Delivery models and also establishing collaboration with the global IBM teams. Renny was also instrumental in setting up the Social Analytics practice in IBM and has worked with global clients in creating use cases where social data and enterprise data was analyzed to create actionable insights.

Marketing technology — this space is vast, but marketing is a key customer retention and acquisition technique for marketers.

Endorsed as India's top 100 digital marketers by Adobe and India's top 100 progressive marketing leader by Oracle and PaulWriter, Mr. Avadhoot Patwardhan is head of product marketing with Unravel Data and he brings 16+ years of technology marketing experience. Prior to joining Unravel, he was the ecosystem [Snowflake & Databricks] product marketing lead at Informatica. Before rejoining Informatica, he led Digital Marketing & Martech for Mindtree. In his earlier assignments with IBM, he led BigData products marketing and then at Informatica India, he led field marketing activities.
Avadhoot has an MBA in Marketing and is a Science Graduate. On the personal front, he is known for his dry humour & he enjoys playing with other peoples’ dogs. He is a certified yoga instructor and Reiki practitioner. Further, Avadhoot brings his love and passion for agriculture.