Dec 12
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Overview of the event

As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.

There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.







Facts & Figures About The Event

10 Speakers
10 Topics
50 Tickets

Conference Schedule

121 Digital Marketing Summit, Sydney
X Topic Abstract

I can talk about all 4 pillars or just the Link building component which is one of the most popular parts when we do it in webinars and board room talks etc. Essentially, what the whole industry considers "white hat" link building is actually just them spamming their own poor website with low quality links.

Speaker Profile

Nicholle is a senior finance and FinTech leader, mentor, VC advisor, founder, strategist and innovation coach. Her expertise includes domain expertise in banking, payments, FinTech, RegTech, InsurTech, Blockchain, and technical skills in CX, Biometrics, AI, Digital Transformation and Robotic Process Automation.

Nicholle has worked in top tier organizations banks such as Merrill Lynch, CBA, NAB and Westpac, and global technology firms Genpact, Unisys and AT Kearney / EDS. Nicholle also acts as an entrepreneurial coach and mentor to new fintech start ups at global hubs Level39 (London), Lattice80 (Singapore) and Stone & Chalk (Sydney) and a founding member of FinTech Australia. She holds a BEc / LLB (USyd) and an MCom (IT) from UNSW AGSM. In 2016 she completed FinTech programs in London via the London School of Economics (LSE) in Innovation and Entrepreneurship.

In 2017 Nicholle became a globally recognised advisor on Blockchain and became a member of the Advisory Board of Arkratos Blockchain Solutions, a new blockchain platform based in Singapore in 2018. Nicholle is currently the Vice President and Transformation Partner for Genpact leading AI, Machine Learning, Robotics and Digital Solutions for APAC.

X Topic Abstract

Social media is a powerful medium but gone are the days of hard selling or selling like a used car sales men. Different age groups consume social media differently, hence the multiple platforms. One way that is effective in this space is telling stories, evoking emotion and engaging the audience with out the in your face sales tactics. By telling stories tying back to your brand, you are talking the customer on a journey, hopefully evoking emotion and giving them something relateable. Join Nicole as she takes you through the art of telling stories on Social media.

Speaker Profile

Nicole Montgomery is an award winning accomplished cosmetic nurse specialist and story teller. Nicole is the founder of the not-for-profit business, Trusted Surgeons and Trusted Digital Media. Nicole has purpose and passion for both digital media and improving branding awareness for her clients.Nicole has trained with the highly renowned Laurel Papworth and recently attended Social Media Marketing World in San Diego. Nicole regularly speaks at conferences on social media, imparting her knowledge on an ever changing environment. Nicole utilises her unique insight to create social strategy’s and content. Nicole's articles and interviews have been published locally and across the globe. Nicole believes great social media facilitates meaningful interactions and allows businesses to connect with consumers through storytelling.

X Topic Abstract

In the past five years we have restructured a dozen marketing departments to make them future proof. You can tell marketing departments that require restructuring because essential marketing capabilities are often bolted on rather than integrated. We will take you through the process of designing a killer marketing team and team structure using real examples of some of the common issues and innovative solutions.

Speaker Profile

Darren Woolley is considered a thought leader on all aspects of marketing management. A Problem Solver, Negotiator, Founder & Global CEO of TrinityP3 - Marketing Management Consultants, founding member of the Marketing FIRST Forum, Industry Commentator and Author. He is also a Past-Chair of the Australian Marketing Institute, Past President of the Melbourne Advertising & Design Club, Ex-Medical Scientist and Ex-Creative

X Topic Abstract

The Buyer Readiness Model, The Marketing Concept and Advanced Scientific Marketing Strategy

Speaker Profile

From ad agency and FMCG sales promotions, Leigh moved across the desk progressing to Marketing Director level. Seduced into strategic planning, he has helped companies like Mars, 3M, TNT, CSR, P&G and more. Having authored original thought including "Cowan's Law of Diminishing Brand Loyalty" and "The Hierarchies of Marketing", he is a world authority on strategic marketing and the disciplines of strategic marketing planning, brand & product portfolio management, new product development, internal marketing (organisational alignment) and corporate marketing governance.

With over 13 years of tertiary academic training and a 40-year career of commercial successes in effectively and profitably applying academic models and thinking, Leigh has left a litany of record-breaking sales successes from the government to big pharma, banking, mining and FMCG in his path.

A quick look at his case studies and testimonials page demonstrates the talent across multiple industries, product categories and life cycle stages in which Leigh has achieved record-breaking results.

Leigh delivers...
1. Riveting ideas & concepts on strategic and tactical planning,
2. Inspiring and motivational presentations and workshops,
3. Educational & entertaining keynote presentations that evoke post-event dialogue,
4. Prudent and poignant board-level advice and counsel

He has generated 12% FMCG market-share growth, helped major transport restructure to return 25% growth, major banks to grow profits by 22% in profit, pharmaceutical companies double sales revenue, and even helped a mining achieve an IPO in the wake of the 2008 GFC!

X Topic Abstract

Radinck from Stocard is well versed in speaking about the intelligent use of data and how marketers (particularly within the retail industry) can leverage technology to enhance the customer experience and boost sales value, retention and loyalty. Collecting meaningful customer data is an essential task for marketers and how the data is analysed is equally important. Radinck can discuss the customer of the future and in particular, how to engage customers, drive repeat customers and improve sales through strategic marketing.

Speaker Profile

Radinck from Stocard is well versed in speaking about the intelligent use of data and how marketers (particularly within the retail industry) can leverage technology to enhance the customer experience and boost sales value, retention and loyalty. Collecting meaningful customer data is an essential task for marketers and how the data is analysed is equally important. Radinck can discuss the customer of the future and in particular, how to engage customers, drive repeat customers and improve sales through strategic marketing.

X Topic Abstract

As we head towards 2019, the presence of Social Media increases globally. With content being the emerging currency, there is a lot of noise around choosing the right platforms, frequency of posting and creating the right content.
Terms like storytelling, raw content, content strategy, content calendars and social based selling have been the buzz-words in 2018, causing confusion without much clarity. This talk hopes to solve this issue by providing tangible strategies to dominate Social Media in 2019. The strategies will include the following:
The opportunity
Using Story Telling Techniques to create authentic brand awareness
Identifying competitor posts and what's working for them?
What platforms will work for you?
Defining your audience
Topics to target
Followers and Likes are not the end goal.
How many times to post a day/week/month?
Practical Case Studies
Next Steps?

Speaker Profile

Neil started his journey into Social Media at the young age of eighteen, where he was helping his personal trainer build his personal brand and the rest is history.
Hailing from India, the Social Media Maharaja has invested countless hours attending seminars, events and conferences mastering the part art, part science of digital and social media. One of Neil’s biggest drivers is working in close-knit teams and coming up with creative solutions. Neil enjoys his free time by working on his own podcast talking about success and mindset, collecting sneakers and playing guitar.

X Topic Abstract

The methods we were using 12 months ago, simply aren't not working today. How to master the new Facebook to get results for your business.

X Topic Abstract

How to create a Social Media Map and a Social Media calendar for their business;- what content works better on Social media;

- Which social media channels work best;
- How to define their value proposition and spread the right message online;
- Where to find their customers and how to attract them;
- How to turn their customers into ambassadors of their brand;
- etc...
I also provide sheets and digital tools among the workshop.
How does it sound?

Speaker Profile

I have always been a storyteller.

That's why I am so passionate about what I do. This is not just a job or a career, it's a mission. Creating meaningful connections between people and brands, through the power of stories, is what I do best.

That's why I am a driven digital marketer, content producer and social media strategist with 15 years of experience across multiple industries in Australia and abroad. Specialised in video strategy, education and retail market, I have a strong track record of delivering creative and visually engaging content. I have also worked with the team of Tony Robbins and Success Resources, creating Facebook Campaigns to launch Business Edge. Among my mentors and models are Tony Robbins, Gary Vaynerchuk, and Jay Abraham.

X Topic Abstract

Victoria Jones who founded The Insiders, an influencer agency that connects brands to Australia's leading digital talent, will explore the following topics:
Definition of an influencer
The do’s and don'ts of working with influencers
How to identify the right influencers for your brand
Ways to engage, attract and connect with influencers effectively
Paid vs unpaid relationships

Speaker Profile

My vision is to inspire, enable and empower more people to do what they love. Through my influencermarketing agency I help influencers to build their personal brand and help brands to reach newcustomers by partnering with bloggers and digital influencers in interesting and engaging ways.

X Topic Abstract

Like many fast growing technologies, it is still very early in terms of our understanding as to how blockchain will impact marketing. Blockchains major value proposition is that is has the ability to remove the middleman ( and hence time and cost) in digital advertising and messaging. However, it may take years to displace giants like Google, Amazon, Apple and Facebook, and their influence on purchasing decisions. It is more due to the nature of blockchain: transparent, distributed and incorruptable, that it is in the unique position to help brands rebuild trust with consumers, something that has been lost with the internet giants and the era of false news.

Speaker Profile

Nathan's first experience in business came from helping run his father’s small business. By focusing on marketing and lead generation he was able to grow the business from a small 2 person team to the largest training company of its kind in Australia.

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Media Partner


Sponsors






Our Speakers


Nathan Wade

Founder

Marketing Juice Pty ltd


Nicole Grace Montgomery

Founder

Trusted Digital Media


Darren Woolley

Founder & Global CEO

TrinityP3 Marketing Management Consultants


Leigh Cowan

CEO/Strategist

Leading Edge Strategy Div


Nicholle Lindner

Vice President and Partner

Genpact


Katina Beveridge

CEO Digital Strategist | Speaker

Strategic Online


Neil Kulkarni

Digital Marketing Manager

MediaSmiths


Radinck van Vollenhoven

Managing Director

Stocard


Victoria Jones

Founder + Director

The Insiders


Sheila Capodanno

Founder

Yaasocial

Our Pricing

Group of three or more

AUD 390

Till December 12
Early Bird

AUD 520

Till November 12
Standard

AUD 649

Till December 12


Our Testimonial

FAQs

Who can attend 121 Digital Marketing Summit in Sydney?

You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.

Why to attend 121 Digital Marketing Summit in Sydney?

Understand the state of development of 121 Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.

What will you learn about?

Detecting where underlying problems and frictions exist in your organisation that will be alleviated by 121 Digital Marketing technologies. Using 121 Digital Marketing as a tool for innovation across your organisation

Are there any prerequisites to attend this program?

No

Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.

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naveen@1point21gws.info




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