As 2019 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time is long gone.
There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging.
- Is the traditional mktg funnel still valid?
- What does the digital mktg funnel look like in an experience economy
- Key strategies for each stage of the funnel
- Consumer expectations of brands are increasing exponentially, what are the underlying macro drivers of behaviour and what are the key technology and ecosystem decisions to get right
- How to apply a Customer lifetime value lens to develop a practical approach to adopt the new digital mktg funnel in your organisation
Three key take-away from my presentation:
Applying digital thinking concepts to map the customer needs understand end-to-end Customer Journey
Defining, branding and owning the Customer Persona
Steps for designing next generation, A.I. driven, intelligent marketing interactions through data.
Neel Bhattacharya is an experienced leader in digital marketing analytics, automation and disruptive technologies with a focus on delivering sustainable competitive advantage and profitability. She has over 13 years of deep customer life-cycle management experience across a number of industries, in the ANZ, Asia and North American regions.
She has driven digital marketing and optimisation practices at companies such as IBM, Symantec and most recently Infosys Consulting. Currently, she is a Sr. Business Consultant for Infosys Consulting where she is responsible for educating, advocating and driving disruptive technologies, digital analytics and optimisation best practices for her clients. Neel brings to the table a proven ability to identify and capture strategic market opportunities through an omni-channel approach. As an active member of the digital marketing community, she is also a regular speaker at various industry events. She holds a Masters in Communication Management from University of Delhi and a Diploma in Creative Writing from the Chicago State University, USA.
What it takes to create, source and schedule engaging social content?
- How industry intelligence, competitive intelligence and brand intelligence can form a bulletproof social marketing plan.
- How can you take advantage of the opportunity social presents across content, customer experience, data, and advertising.
- How to know and grow your brand with social media listening
Digital marketers have never been in higher demand but that doesn’t mean that the perfect job is going to just fall into your lap. In this talk I’ll help you learn how to:
- Market yourself
- Find the perfect mentor
- Manage returns to work eg post maternity leave or other long breaks
- Build your network
- Find a new job overseas
- Land the job of your dreams
Jessica is a fun loving Irishwoman who happens to love digital marketing. She happened upon the field when she joined a digital marketing start-up as a copywriter who was happy to get her hands dirty. As it turned out, her interest in psychology and strength in maths made her a dab hand at digital marketing and the journalism career was put on hold. She's worked in telecommunications and FMCG in London and in Melbourne from start-ups through to large corporations and who knows what’s next?
Boden is Director of Marketing at Catapult, working in branding, communications, events, social media, and content marketing for the past five and a half years. which has been spread across its Melbourne and Chicago offices.
Boden was previously Head of Sport for Pagemasters, a sub-division of the Australian Associated Press, leading a team in the editing and publication of a dozen major mastheads. Prior to joining Catapult, Boden played professional basketball in Australia and claims to have dropped six threes on Kevin Durant in high school.
Stories and Live on Facebook, Instagram and now LinkedIn!
- Why are we loving Stories and Live?
- Where are the opportunities for business?
- What are the pitfalls?
- Who's doing it well? Case study examples.
- Ways to win with Stories and Live
- What's coming next?
Summer Goodwin is a former News Corp journalist and award-winning social media strategist. She started out as a features journalist and has worked in communications, including public relations and marketing, for more than 20 years. Summer has specialised in digital marketing for the past decade, with a focus on content marketing and social media. She has been employed across a range of sectors including higher education, public transport and creative agency. Summer currently works as a marketing consultant and coach. Her passions include digital storytelling, quality leadership, coaching and mentoring, and the full stop.
How to build, nurture and maintain relationships with influencers. Techniques on identifying and how to leverage social media to establish relationships with influencers.
Clifton Warren works with financial services leaders and professionals who are wanting take their business and career to new levels with growth.
Before starting his business, Clifton was a sales leader with American International Group and Xchanging. Clients included major corporations, government agencies and financial services firms.
He has lead and develop sales teams, and along the way met hundreds of professionals and leaders who shared their challenges, issues and successes.
His clients include, AIG, TAL, IAG, Meryl Lynch, Bendigo Bank,and Liberty Financial. He has advised dozens of large, medium and small, brokers, agents and producers.
He is the author two books: Financial Services Sales Handbook and Cross-Selling Financial Services.
Clifton regularly writes for several industry publications and his monthly newsletter “Financial Services Marketing News,” is read by professionals globally.
He holds a Master’s Degree in Business Administration from Henley Management College London UK. and continues researching, studying and learning from clients and industry greats.
Use this opportunity to improve the visibility of your organization
Avail instant sponsorship at just USD 2000
Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal
Want to become Speaker Please register here Register
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been involved with this year."
IBM UK Ltd
"Well done - an excellent event! We were very happy with the number and quality of delegates"
"Good format! Good focus and quality of delegates"
It was a very worthwhile conference
Round Table was very helpful
Enjoyed the Interaction
All Presentations were Great. Very Informative
Presentations had good content
Who can attend Digital Marketing Summit in Melbourne?
You should seriously consider attending the Digital Marketing, if you are in one or more of these areas:
Innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community will attend to learn and leverage digital, mobile, and social media marketing etc.
Plz let me know what all other details you need from me.
Why to attend Digital Marketing Summit in Melbourne?
Understand the state of development of Digital Marketing technology by exchanges, clearing houses, central counter parties and payment systems, and what it means for you.
What will you learn about?
Detecting where underlying problems and frictions exist in your organisation that will be alleviated by Digital Marketing technologies. Using Digital Marketing as a tool for innovation across your organisation
Are there any prerequisites to attend this program?
Do I need to register for the event?
Yes, all conference attendees must register in advance to attend the event.