Apr 24
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Overview of the event

A well-crafted business case can set you on the road to project success. The business case, whether a formal document or a compelling pitch deck, is the story that every new product idea is born from. Learn the crucial four stages of business case development to capture new ideas and opportunities, validate them with the marketplace and then confidently and compelling communicate your business case to financial and non-financial stakeholders.

Business Case Writing Day is designed to provide you with a practical understanding on how to write compelling business cases to best suit organizational objectives and achieve targets. Sharpen your presentation skills and get the stakeholders on your side through our Business case writing Day.

Get experiential learning from the industry experts sharing real life project scenarios.

Theme : Get to know what makes a business case work!

Facts & Figures About The Event

40 Speakers
40 Topics
70 Tickets
2 Tracks

Our Past Speakers

Zjaen Coetzee

Data Insights Management

Telkom SA SOC Ltd

Samuel De Swardt

Senior Data Architect and Data Modeler


Mzuvuyile Mfobo

Senior Specialist: Data Management

Liberty Group

Max-Millian Rudman

Senior Business Analyst


Kuldeep Dudeja

Head of IS , AFRICA

Reckitt Benckiser

Gershon Venkatsamy

Head of Big Data


Oscar Stark

Divisional Director


Timothy Nsubuga-Mukasa

Senior Business Analyst,
BMW Group

Want to become a speaker Please register here Register

Conference Schedule

Track 1 : Business Case Writing

Track 2 : Business Analyst Innovation

Track 3 : Business Process Improvement

Track 4 : Intelligent Robotic Process Automation Summit

X Topic Abstract

Online is big, with Lazada and Shopee dominance the market in south east Asia, the offline retailers are becoming smaller and smaller. Whether you are a big giant corporate, SME or a beginning stage of business, an online business can be consider as a startup. From the great success of Lazada, now everyone claims his/herself a startup company because it is much easier to get funding and famous. But when we dig deeper to the definition of it, asking people who claim themselves a startup owners what startup is, they have no idea.

X Topic Abstract

RPA is an application of technology, governed by business logic and structured inputs, aimed at automating business processes. Using RPA tools, a company can configure software, or a “robot,” to capture and interpret applications for processing a transaction, manipulating data, triggering responses and communicating with other digital systems. RPA scenarios range from something as simple as generating an automatic response to an email to deploying thousands of bots, each programmed to automate jobs in an ERP system.

Speaker profile

I am working as a Lead IT Finance Center Of Excellence for Godrej Consumer Products Limited Globally. I have worked on multiple Finance Transformation Projects when associated with PwC and Accenture for Clients like Toyo Group, DIC Chemicals, USV Pharma , CEAT tyres, ExxonMobil etc. I have experience in As Is Study of current process, identifying the scope of improvements , leveraging the processes using various technologies, Automation for the areas to allign the business process and reduce manual intervention and redundancy. My recent project on RPA was to automate overall Debit Note and Billing Process, Automation of FPA processes to get the Dashboard for CEO'and CFO'', Automation of Treasury Process etc and many more. I have worked in multiple region accross Globe such as Tokyo, Singapore, Ho Chi Minh City, Bangkok , Hanoi, Kualalumpr etc.

X Topic Abstract

In today’s world, when we are generating more data than we can digest, a Business Analyst’s job is ever more difficult. Often Business Analysts and Project Managers know what should be achieved, but are unsure or unclear on how to measure or track the progress. Moreover, BAs often find it challenging to resonate what results look like at each level or arm of the business or project, so that together they achieve success. What does success look like for your business or project? How can you be sure you are achieving this success?

In my talk, I will explore outcome validation and metrics, why they are increasingly important, and how you can leverage these methods and tools. Focusing on the software development industry, I will talk about how new models of working are making traditional KPI setting and tracking insufficient, and how we can adapt.

Speaker Profile

In a nutshell, I make technology projects happen. I have a passion for managing and executing technical projects and making evidence based decisions. Having studied Electronics and Communications Engineering, I’m currently a Project Manager at Pixelcabin, a software engineering company, and have 5 years’ experience being a Business Analyst. I have held positions in various technical capacities, such as hardware manufacturing, large-scale infrastructure design, software development and software customizations, in many industries, including telecommunications, government outsourcing services, healthcare, non-profit services and ecommerce. I strive to use

X Topic Abstract

Due to complexity of processes, applying IPA to a process might amplify ineffectiveness into another level. Eventually, this would lead to suboptimal IPA implementation and entanglement among subprocesses. Process mining is the concept that can help any COE thoroughly understand their own processes before implementing IPA. It is an indispensible tool for any COE that want find the right process to be automated.

X Topic Abstract

X Topic Abstract

In last 2 decades, outsourcing has played a fundamental role in helping organizations tackle massive workloads at minimal cost involved when hiring in-house. Although there’s visible change in this direction, outsourcing companies no longer benefit from the desired result. Across all industries Customers are getting smarter, compelling companies to look beyond cheap labor, People want to benefit from a personalized experience and feel cared for while having requests & demands handled fast and efficiently. This is where process automation enters the scene. By investing upfront in software and complex machines, enterprises can decrease blue-collar workforce without putting productivity at risk. As opposed to people, robots don’t have an issue working 24/7. We will discuss and understand more how the outsourcing landscape is changing with Robotic Process Automation, in place.

X Topic Abstract

Is ‘tone of the top’ important for RPA technology?

How to start RPA journey as a pioneer?

Should the Company fire people and use RPA?

Which KPI is suitable for RPA project?

Is technical skill more important than convincing skill?

How to bring concept to the reality?

Speaker profile

Master Degree, Thammasat University, Faculty of Commerce and Accountancy, Thailand Certified Public Accountant (CPA), Thailand 3 years of External Statutory & IT Auditing experience 2 years of ERP Implementation experience 8 years of Management Consulting experience, including 2 years of RPA consulting Consulting Area F&A Process Re-engineering and Transformation RPA Design and Implementation Product Costing Design and Analysis F&A Shared Service Implementation Project Management Office (PMO)

X Topic Abstract

How Centre of Excellence (CoE) is vital in any automation deployment and how it become connector between any successful RPA deployment and what are its challenges and how all this combined can give successful automation project rollout in any business model

Speaker profile

Over 22 years of Progressive experience in Industrial sector swathing together IT with Finance, Supply Chain, Manufacturing & whole Front Desk Operations, Complex IT Infrastructure, Managing broad range of Operations in multiple Domains with veteran in Analysis, Business Processes rollouts, Clouds & RPA Solutions.

• Innovative with extensive exposure in breaking complex line of Operations into simple task routines with successful process migrations & Projects deliveries.

• Intense exposure to multiple operation lines including Supply Chain (Inventory, Warehouse & Logistics), Retail, Manufacturing, Hospital (Siriraj), Hospitality, B2B, Trading, Insurance & IT Services.

• Versatile accomplishment in role of Operations Director, Head IT (CIO level), IT Manager (APAC).

X Topic Abstract

By disruption, many print businesses are going out of business. Thailand YellowPages prooved otherwise by surviviving through this turbulence.

TYP completely abandoned print business in 2017, and has transformed the whole operation and fulfillment process with process automation and RPA while respecting human to be the key of creativity and leave the canned fish production line to machine.

Speaker profile

Vorapoap Lohwongwatana is currently the Head of Digital Media Business at Teleinfo Media Public Company Limited (subsidiary of AIS) where he leads and manages the digital operation, product design and implementation of Thailand YellowPages since 2014.

He graduated from Cardiff University with master’s degree in science in systems engineering. His strong technical background was also originated from his bachelor's degree in computer engineering from Kasetsart University. He used to work as entrepreneurs in mobile content and media platforms, campus platforms and mixed of various system integration and innovation.

X Topic Abstract

• Report Distribution Automation Tool Demo
• How to deliver reports at the right time , to the right teams on the tool of their choice
• Auto triggers and reporting alerts

Speaker profile

Currently working with EATIGO, leading online reservations platform for restaurants in SEA. Yield Management for F&B industry. Setting up best in class Business Intelligence and Analytics

Previously worked with Flipkart, India's most loved eCommerce platform , MuSigma, a pioneer in Decision Sciences and Qraved, Indonesia's largest food tech platform

Strong experience in working in ambiguity to solve business problems such as Customer acquisition, Tenure management,Statistical modeling, Campaign Optimization, Effective Brand management etc. leveraging data driven analytics and statistical modeling.

X Topic Abstract

•How RPA works to make AI conveniences in preparing training data and during training judgments. RPA is likely to help out, gather insights from data and automate training tasks at scale. Robotic Process Automation (RPA), which allows for the automation of the tasks of AI development, has been one of the hottest categories in tech. The reason is actually simple: the time consume has generally been fairly reduce and sophisticated out-of-the-box solutions like the Discovery Bot should make a big difference.

Speaker profile

Dr. –Ing. Somrak Petchartee received his doctoral degree in Faculty of Aerospace Engineering from Federal Armed Forces University, Germany. After completing his PhD, Petchartee accepted a position as researcher at Siemens Automobil Laboratories in Regensburg, Germany, where he worked for 2 years. During that time, he developed new ECU for performing high control accuracy. After that, he spent a year working as a researcher in the Dalmeier Electronic Company, on auto-focusing project. He also award A Master of Science in engineering at Asian Institute of Technology, Faculty of Computer Science Program. Along with A Bachelor of Engineering with first class honor in King Mongkut’s Institute Of Technology Ladkrabang, Faculty of Telecommunication Engineering, Thailand.

Petchartee currently serves as Research Operations Manager of Innovation Center, CAT Telecom Plc.’s HeadQuarter. Radio equipment research and Computing Accelerator is a main task in the Laboratory. In his current project, Petchartee will apply deep learning technique to generate analytic video on activity based monitoring for security purposes. Petchartee was a consultant for several AI projects and High Performance Computing companies in the Bangkok. He also gave lecture in subject of Tactile Sensor and Robotic Hand design at Asian Institute technology since 2013. Petchartee has over 24 papers in the international conferences, 11 journal articles, 1 book. His interests are focused on the AI for video analytic with Hardware Accelerator.

Research on handle and previous year

• Air Card 3G; CAT Telecom PCL (2012)

• PTZ Camera; CAT Telecom PCL (2012)

• Wireless Sensor Network; CAT Telecom PCL (2013 - 2014)

• Alarm and Remote Control for CAT Base Station; CAT Telecom PCL (2014)

• IRIG S-band Missile Telemetry; Defense Technology Institute (2014)

• TETRA RTU; CAT Telecom PCL (2015)

• Fight back Simulator; Low Latency Localizer; Defense Technology Institute (2015)

• Electrostatic Gripper; Food Machinery Co.,LTD. (2016)

• TETRA Repeater; CAT Telecom PCL (2016)

• IoT Front-End; CAT Telecom PCL (2017)

• Internet TVbox with IoT; CAT Telecom PCL (2018)

• Optical Tactile Sensor; BlueGalMic Co.,LTD. (2017-2018)

• Video Analytic with Deep Learning; CAT Telecom PCL (2019)

• Accelerated video analytics at the edge; CAT Telecom PCL (2020)

Our Sponsors

Use this opportunity to improve the visibility of your organization

Instant Sponsorship
Avail instant sponsorship at just USD 2000

Instant sponsorship includes
• Branding of your company as Bronze Sponsor – Company's Logo on the event page with cross link to your website.
• One Speaking Slot (45 min -non sales talk).
• 10% discount on registration fee for any delegate from your organization.
• Full day attendance at the event with lunch
• 1 x Roll up stand / Brochure distribution at the event
• Online Interview post of your company's senior executive at our media portal

For Silver, Gold Platinum & Titanium Sponsorship opportunites, please request for Sponsorship Brochure via email at contact@1point21gws.com, naveen@1point21gws.info

Our Sponsors

Media Partners


Association partner

Digital Marketing Partner

Marketing Partner

Promotional & Media Partners

Our Past Sponsors

Media Partner


Our Speakers

Ravish Shaunak

Deputy General Manager - Lead for Center of Excellence IT Finance

Godrej Consumer Products Limited

Wichai Suharitdamrong

Data Science Developer, RPA Developer

Process Miner

Jana Bulkin

Chief Information Officer

IntegrationWorks Asia Co. Ltd

Malay Mitra

Cloud Adoption, AI and RPA

Cloud Adoption, AI and RPA

Chamnan Posuwan (“Mark”)

Business Consulting Manager

QUNIE Corporation (in Japan) and QUNIE Consulting (in Thailand)

Mandeep Singh Matta


Ingenious Solutions

Vorapoap Lohwongwatana

Head of Digital Media Business

Teleinfo Media PLC

Vinol Joy D'souza

Vice President of Analytics

Eatigo group

Dr. Ing Somrak Petchartee

Research Operation Manager

CAT Telecom PCL, Innovation Center

Krithika Chandra Mouli

Project Manager


Want to become a speaker Please register here Register

Our Pricing

Group of three or more(Early Bird)

THB 9000

Till February 29, 2020
Group of three or more(Standard)

THB 9600

Till April 24, 2020
Individual(Early Bird)

THB 13000

Till February 29, 2020
Individual (Standard)

THB 19000

Till April 24, 2020

Our Testimonial


Who can attend Business Case Writing Day in Bangkok?

• Chief Business Case Writing Officers
• Business Case Writing Directors
• Head of Business Case Writing
• Head of Business Case Writing Operations & Head of Shared Services
• Business Case Writing Transformation Managers
• Strategic Business Partners
• General Managers of Business Case Writing
• National Business Case Writing Partners

Why to attend Business Case Writing Day in Bangkok?

- Access to Full-day event
- Talks by industry experts on different aspects of Business Case Writing
- Overview of frameworks and tools that you can adopt
- Access to slide decks of all speakers
- Networking opportunities with other passionate professionals from your city

What will you learn about?

Learn latest techniques and skills required for Business Analyst from industry stalwarts themselves. Latest trends, concepts, processes and tools to understand and acknowledge challenges in Business Analyst. Meet and network with fellow HR experts from leading companies. Learn how to adapt and adopt these changes quickly and swiftly within a team and also across the enterprise.

Are there any prerequisites to attend this program?


Do I need to register for the event?

Yes, all conference attendees must register in advance to attend the event.