Feb 12 - 13

Overview of the Workshop

We provide foundational knowledge about how humans perceive, decide, and act through this course. You will understand the practical implications of scientific research studies on visual, intellectual, memory and motor functions, and how to effectively apply the results to your sites and applications.

Facts & Figures About The Event

1 Speaker
2 Days Workshop
15 Tickets

Workshop Schedule

User Experience Foundation, Sydney

Workshop Agenda

This course focuses on the skills and knowledge also covered in the Certified Usability Analyst (CUA)TM examination.

A solid working understanding of the key foundational research-based models and insights essential to the user experience (UX) field is imperative for design. Without this foundation you will design based on common sense, which is very often wrong.


Learn to apply the key understandings about human vision, intellect, memory, and motor functions—which underlie the thinking of every skilled UX professional—directly to design decisions.

Who should attend

Usability practitioners, website/intranet developers, application developers, interface designers, project managers— with the desire to explore and apply scientific usability research to their practical, daily work.

What you'll learn

- How good UX design is dependent on a scientific understanding of how people function
- How the key research-based models, insights and principles in the UX field impact design. This includes aspects of human vision, intellect, memory, and size and motor control
- Various methods that directly apply these models, insights, and principles to design of interactive applications

- Variation in users that impact design

Individual differences
Cultural differences

- Sources of research and insights for UX professionals
- Pathways to excellence in the UX profession

What you get

- Real-world examples and practical tips from our instructors who are also active UX consultants
- Hands-on individual and group exercises to ensure conceptual understanding

- Training package that includes:

A comprehensive student manual
A student exercise book
A summary study guide
Usability glossary
Usability resources
Quick reference job aids


There are no prerequisites to take this course.

Trainer Details

Mary M. Michaels, BFA, MBA, CUA, CXA

User Experience Strategist & Director of Training, Course Instructor


With over 15 years in the field of user-centered design, Mary's expertise includes all aspects of user- interface design: stakeholder and user interviews, personas and scenarios, task analysis, information architecture, wireframes, visual design, usability testing, and institutionalization of usability. Skilled in strategy development and design for websites, intranets, and applications. Industries include: e-commerce, financial services, government, healthcare, insurance, nonprofits, and telecom.

Course instructor for:

User-Centered Analysis & Conceptual Design
The PET Architect (designing for Persuasion, Emotion, and Trust)
How to Design for the Big: User-Centric Innovation & Strategy.

Taught over 60 courses, both public sessions and onsite at clients, across the U.S., U.K., Ireland, The Netherlands, and South Africa. Moderated over 500 usability sessions, both in-lab and remote, in the U.S. and across several countries around the globe.

David Bell, MSc, CUA

UX Strategist


David is an experienced user experience (UX) consultant with 20 years of experience. In his 10 years with HFI, he has worked on UX projects in South Africa and Europe, developing long-term relationships to build client capabilities in UX. Prior to HFI, David worked on content and services for mobile telecoms and user-driven technical innovations.

At HFI, he is frequently involved from the early stages of UX project planning; aligning technical content and workplans with client processes and lifecycle, then taking on project management. Typical projects involve international teams and address mission-critical applications. In such cases David will drive the user-centered design process from stakeholder interviews through to user-test and specification/development. In capability development engagements, David may be involved in assessment, training, standards and mentoring.

David has taught over 80 classes worldwide at HFI; mostly classes in Europe and South Africa, plus short assignments to New York, Malaysia and Kuwait. His teaching experience covers institutionalization of usability, user-research, Web and application design and user testing. David has also undertaken training of graduate intake at Standard Bank. Around 20% of these classes have been taught at client-premises, often as part of a larger project engagement.

Noah Schaffer, PhD, CUA, CXA

Executive User Experience Strategist, Course Instructor


Noah's main areas of expertise are persuasion engineering and UX Maturity strategy. Noah also specializes in mobile contexts, scoping, and Agile. He has experience with most of The HFI FrameworkTM 7.0 engagements, including cross channel strategy, user experience (UX) strategy, usability testing, expert review, i19 strategy, and building UX infrastructure such as methodologies and design standards. He is one of HFI's experts in identifying the correct scope for HFI's consulting services.

Noah also has expertise in applying UX to digital game design and has co-edited the first book on this subject.

Noah is a course instructor for six HFI courses:

- Web & Application Design
- Web & Application Design for Mobile
- Persuasion Emotion and Trust (PET) TM Design
- PET Architect (advanced PET course)
- PET Interview Technique Course (Noah is the Course Creator for this course)
- How to Support Institutionalization of a Mature UX Practice

Noah Schaffer, PhD, CUA, CXA

Executive User Experience Strategist, Course Instructor


Dr. Melanie D. Polkosky is a highly experienced human factors psychologist, strategy consultant and innovation catalyst. Her eclectic, 20-year career spans technology (including mobile, web, and speech UX design and research), education, healthcare and assistive technologies for individuals with severe disabilities.

At HFI, Dr. Polkosky teaches UX Fundamentals and Institutionalization of UX courses.

Dr. Polkosky has consulted and published research across the entire UX lifecycle, particularly focused in the area of interactive speech technologies. She has been a sought-after speaker and columnist for the speech technology industry. Dr. Polkosky was a founding board member of the Association for Voice Interaction Design (AVIxD). Through her career, Dr. Polkosky has published over 60 articles in industry magazines, academic journals and books about user experience research and design and holds 6 U.S. patents. She recently authored the book Uncovering Truffles: The Scarcity and Value of Women in STEM.

Our Pricing

Group of three or more

AUD 1395

Till February 12
Early Bird

AUD 1472

Till January 20

AUD 1550

Till February 12

Our Testimonial


Why has HFI replaced its Putting Research into Practice (PRP) course with User Experience (UX) Foundations?

HFI refines and updates its courses regularly and we believe the UX Foundations course will improve our ability to share key UX and human factors concepts. UX Foundations has less of the PRP focus on reviewing papers and more discussion on understanding and applying research-backed UX principles to your UX work.

PRP used to be the last of the 4 CUA courses. Now UX Foundations is first. Why?

UX Foundations will establish foundational principles upon which the other CUA courses will build. PRP was more focused on acting as a research capstone.

Will UX Foundations be a prerequisite for the other CUA courses now?

There are no prerequisites for the other CUA courses, but it’s good to have a solid foundation. UX Foundations provides a research-based and practical understanding of the foundational models and insights essential to the UX field.

Is my CUA still valid?

Yes! HFI’s CUA certification tests your knowledge of usability principles and once you’ve earned it, it’s yours for life.

Will I take an exam at the end of the UX Foundations course?

There is no exam at the end of the UX Foundations course or any HFI course.

You can take the CUA certification exam, without attending any of the courses, but the training courses prepare you by providing foundational knowledge that will help you pass the test and earn your certification.

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